"There are five managerial roles; they are to set objectives, organize, motivate and communicate, measure, and develop people."
-Peter Drucker (1909-2005)

Course Outline/Calendar

The purpose of this web site is to provide information and materials for students enrolled in Wayne Smith's Management 340 course, Class # 13734, for the Spring, 2025 semester. This course meets Tue/Thu 10:00am - 11:15am (Tue 1/21 - Thu 5/8, 16 weeks) in BB1208 [ Campus Map ]. This course is taught in the in-person format. This course is offered by the College of Business and Economics at California State University, Northridge (CSUN). CSU Northridge is one of 23 campuses in the California State University system.

The following summary identifies the key terms used in the course outline.

Note: Materials listed as (CSUN only) are restricted to CSUN students, faculty, and staff only. To access these restricted materials, CSUN stakeholders will need to enter their full CSUN email address and their CSUN password. There is a small chance this type of authentication may not work for some smartphones or tablets; in that case, simply use a laptop or desktop computer.

Question:

A general organizing question to place this particular material in context

Topic(s):

General topic(s) to be discussed

Schilling:

Readings from the textbook

Library:

Readings from the library materials (or occasionally, a direct, online resource)

Supplemental:

Miscellaneous Readings

Due:

Assignment or report due at the immediate beginning of class

Review:

Usually a student-led review of an assignment or report

Exercise:

done individually or in teams (announced and collected in-class)

Activity:

done individually or in teams (announced and done either in-class or as homework)

Lecture:

a lecture or presentation done by the instructor

Video Clip(s):

Video Clip(s) shown in class, typically from a movie or TV show

Quiz:

a relatively short test

Exam:

a relatively long test

(contingency)

Slack time embedded during the course to cover unforeseen events

The following is the detail of the course in chronological order. Students must complete the readings and assignments before the due date.

• Topic(s): Enrollment Management, Class Materials, Class Introduction
• Key CSUN/Nazarian Resources for Entrepreneurs:
  • Innovaton Corps ("I-Corps") Customer Discovery Program [ .html ]
  • Fast Pitch (each Fall) [ .html ]
  • Bull Ring (each Spring) [ .html ]
  • CSUN Innovation Incubator ("Cii") [ .html ]
  • Other Entrepreneurship events (on campus) [ .html ]
• Assumptions I'll Make About You:
  • Supplemental: Student Success: The Multiple Perspectives of a Business Student [ .pptx ]
  • Teams and Teamwork [ .pdf ] (Fri. Jun 17, 2022)
  • Sample Quiz - Spreadsheets [ .pdf ]
  • Examples of Strong Writing: Sentences [ .pptx ], Paragraphs [ .pptx ], Arguments [ .pptx ], and Style [ .pptx ]
  • Examples of Areas for Improvement: Language Use and Grammar [ .pptx ]
    • Detailed Writing Errors [ .xlsx ]
  • Lecture: Professional Influence (Elements of an Argument) [ .pptx ]
  • Lecture: Public Speaking Tips (pp. 12-5 to 12-10) [ .pdf ]
• Lecture: Introductory Background Lecture [ .pptx ] (Mon. Jan 23, 2023)
• Lecture: Technology and Your Career [ .pptx ] (Wed. Jan 8, 2025)
• Library: Sandberg (Tardiness Contagion)

• Lecture: Guest, Craig Oka/Danielle Rodriguez/Karla Ayala (Director/Coordinator(s), Nazarian College Career Education and Professional Development (CEPD) Office)
  • office: BB2234, phone: 818-677-4697
  • Activity: Nazarian CEPD 'Handshake' Registration (answer the questionnaire to set up a profile)
    • Login [ .html ]
  • Activity: Nazarian CEPD 'VMock' Registration (create a login with your CSUN email address and upload your current resume twice)
    • Login [ .html ]
  • Supplemental: Important Career Dates For Spring, 2025
    • Industry Night - Wed., February 12th, 2025, 3pm - 6pm, CSUN USU Northridge Center - [ .html ] (All Nazarian students)
    • Meet the Firms - Tue., February 18th, 2025, 6pm - 9pm, Odyssey Restaurant - Registration - [ .html ] (Accountancy students)

• Activity: Discuss Assignment: Technology Opportunity/Challenge Essay
• Schilling: Ch. 1, Introduction [ .pptx ]
• Library: Toonkel/Haggin (Netflix Sports Streaming)
• Library: Tilley (Apple Headsets Struggle)
• Supplemental: Textbook Chapter 1 Figure 1. Revised
  • Technology by Industry [ .xlsx ]
  • Technology Dependencies (sample) [ .pptx ]
  • Technology Interrelationships (sample) [ .pptx ]
• Library: Bobrow (Rogers/Apeel)
  • Question(s): Why is Mr. Rogers an interesting person? How does he think about innovation?
• Library: Toplensky (Green Hydrogen)
  • Question(s): What are the different kinds of Hydrogen? Which types of business skills are needed to manage hydrogen technology?
• Library: Friedman (3-D Printed Homes)
  • Question(s): What are the strengths and weaknesses of 3-D printed homes? How we know where the 'inflection point' (key change) is?
• Library: Heller (Power/Backup)
  • Question(s): Why is energy and power so critical? Should individuals and organizations (as opposed to governments or utilities) even manage energy and power themselves?

• Supplemental (Optional/Background): OpenStax: Introduction to Business (select "Download a PDF", then "Go to PDF") [ .html ]
  • Chapter 1, Economics and Business, pp. 9-58
• Supplemental: External Environment (P.E.S.T.E.L.) [ P.E.S.T.E.L. Analysis overview, P.E.S.T.E.L. Examples ]
• Library: Schechner (Data Centers Warm Homes)
• Library: Fung (Railroads/Cleaner Fuel)

• Due: Assignment: Technology Opportunity/Challenge Essay
• Library: Cohen (An Indispensable Machine)
• Supplemental: Science, Engineering, and Economics Relationships ("S.E.E.") [ .pptx ]
• Activity: Discuss Emerging Technology 'Story' (Current Event) [ .pdf ] (Wed. Oct 11, 2023)
• Lecture: Team Assignment
• Lecture: 'Emerging Technology Analysis' choices [ .pdf ] (Sun. Apr 9, 2023)
• Library: Bousquette (In-House Incubators)
• Library: Vielkind (Quantum Valley)
• Library: Cohen (Contests)
• Library: Cohen (History of Roomba)
• Library: Luca ('Be Different, Not Better')

• Schilling: Ch. 3, Types and Patterns of Innovation
• Library: Terlep (P&G Diapers)
• Library: Tita (Innovations for 'old' Tractors)
• Library: Khan (Less Polluting Cement)
• Lecture: U.N. Sustainable Development Goals [ .html ]
• Lecture: LSEG/FTSE Russell ESG (CSR) Ratings [ .html ]

• Due: Emerging Technology 'Story' (Current Event)
• Supplemental (Optional/Background): OpenStax: Introduction to Business (select "Download a PDF", then "Go to PDF") [ .html ]
  • Chapter 11, Products and Pricing (Marketing), pp. 411-458
• Library: Stern (iPhone's Creators)
• Library: Sindreu (Batteries/Air-Taxis)
• Due: First, second, and third 'Emerging Technology Analysis' choices
• Lecture: Description of 'Emerging Technology Analysis' deliverables: analysis (written and presentation) [ .html ]
• (contingency)

• Schilling: Ch. 4, Standards Battles, Modularity, and Platform Competition
• Library: Needleman (Apple/Common Messaging Protocol)
• Library: Bousquette (GM Third-Party Apps)
• Library: Foldy (Electric Car Batteries Strategy)

• Supplemental (Optional/Background): OpenStax: Introduction to Business (select "Download a PDF", then "Go to PDF") [ .html ]
  • Chapter 5, Entrepreneurship and the Small Business, pp. 169-208
• Lecture: Strategy and Entrepreneurship ("VRIN" Analysis ) [ .pptx ] (Mon. Feb 26, 2024)
• Library: Baker (Questions To Ask When Starting a Business)
• Library: Baker (Questions Potential Business Partners Should Ask Themselves)
• Library: Cohen (One Billion Dollar Tortilla Business)
• Lecture: Strategy and "Intrapreneurship" ("RBV" Analysis) [ .pptx ] (Sat. May 28, 2022)

• Schilling: Ch. 5, Timing of Entry
• Lecture: An alternative way of thinking about this class and textbook
• Library: Eckert (Age of Vehicles Rises)
• Library: Ziegler (EV Charging Stations)
• Library: Rosenbush (Sustainable Energy/Public Investment)
• Lecture: Economic Drivers [ .pdf ] (Mon. Jan 6, 2025)

• Lecture: Economic Drivers [ .pdf ] (continued) (Mon. Jan 6, 2025)
• Library: Sindreu (Boeing/Sourcing Strategies)

• Schilling: Ch. 6, Defining the Organization's Strategic Direction
• Lecture: Walt Disney's 1957 "Strategy Map" [ .pdf ] (Mon. Feb 27, 2017)
• Lecture: Drucker's 15 Principles across 5 Dimensions [ .html ]
• Lecture: Balanced Scorecard (Example) [ .html ]
• Library: Gryta (The 'End' of General Electric)

• Schilling: Ch. 7, Choosing Innovation Projects
• Library: Ballard/Ramkumar ('Valley of Death')
• Library: Haddon (Pizza Delivery)
• Library: Mosbergen (Developing Antibiotics)
• Decision Table examples
  • Lecture: Decision Table: Technology by Industry [ .xlsx ]
  • Lecture: Decision Table: Industry by Technology [ .xlsx ]
• Mid-course Team Evaluation
  • Activity: Informal Team Evaluation [ .pdf ] (Fri. Jun 17, 2022)
  • Activity: Performance Improvement [ .pptx ] (Fri. Nov 25, 2022)
  • Activity: Team meeting with the Instructor (if necessary)

• Activity: Personal Reflection #1
• Supplemental (Optional/Background): OpenStax: Introduction to Business (select "Download a PDF", then "Go to PDF") [ .html ]
  • Chapter 16, Financial Markets (Finance), pp. 615-654
• Library: Mims (Is AI Overhyped?)
• Supplemental: Textbook Chapter 7 NPV/IRR (in Excel) [ .xlsx ] (Tue. Oct 15, 2024)
• (contingency)

• Exam: Mid-term

• Schilling: Ch. 8, Collaboration Strategies
• Library: Boston/Higgins (Apple/Porsche)
• Library: Purnell (Tech/India)
• Library: Moss (Honeywell/China)
• Supplemental: 'Emerging Technology Analysis' (Common Errors and Omissions) [ .pptx ] (Tue. Mar 28, 2023)

• (no class, Spring Recess)

• (no class, Spring Recess)

• Schilling: Ch. 9, Protecting Innovation
• Library: Ridley (Innovation)
• Library: Haislip (Why Not To Get a Patent)
• Activity: Brief (one per team), Emerging Technology Analysis (Science Fundamentals) [ .pptx ]

• Supplemental (Optional/Background): OpenStax: Introduction to Business (select "Download a PDF", then "Go to PDF") [ .html ]
  • Chapter 2, Business Ethics, pp. 59-86
• Supplemental: Ethical Decision-making [ .pptx ] (Sat. Jul 16, 2022)
• Supplemental: Corporate Social Responsibility (CSR) (pro/con) [ .pdf ]
• Library: Postrel (Ethics of Eating)
• Library: Ryan (Congress/Tech Firms)
• Library: Niiler (Bitcoin/Water Use)
• Lecture: Technology and Analytics [ .pptx ]
• Activity: Brief (one per team), Emerging Technology Analysis (Engineering Principles) [ .pptx ]

• Supplemental (Optional/Background): OpenStax: Introduction to Business (select "Download a PDF", then "Go to PDF") [ .html ]
  • Chapter 6, Management and Leadership, pp. 209-246
• Schilling: Ch. 10, Organizating for Innovation
• Library: Hufford (3M)
• Library: Loten (AI Research at Meta)
• Supplemental (Optional/Background): OpenStax: Introduction to Business (select "Download a PDF", then "Go to PDF") [ .html ]
  • Chapter 7, Designing Organizational Structures, pp. 247-284
• Schilling: Ch. 11, Managing the New Product Development Process
• Library: Ramstad (The People Behing Gadgets)
• Activity: Brief (one per team), Emerging Technology Analysis (Ethical Dimensions) [ .pptx ]

• Due: Assignment: Emerging Technology Analysis (Written)
• Supplemental (Optional/Background): OpenStax: Introduction to Business (select "Download a PDF", then "Go to PDF") [ .html ]
  • Chapter 10, World-Class Operations, pp. 369-410
• Schilling: Ch. 12, Managing the New Product Development Team
• Library: Mims (Being Wrong About Tech)
• Supplemental (Optional/Background): OpenStax: Introduction to Business (select "Download a PDF", then "Go to PDF") [ .html ]
  • Chapter 13, Distribution and Promotion, pp. 459-500
• Schilling: Ch. 13, Crafting a Deployment Strategy
• Library: Calia (UPS/Propane)
• Library: Cohen (Failure of 'Mega' Projects)
• Supplemental: Leadership Overview [ .pdf ] (Fri. Jun 17, 2022)
• Supplemental: Brief WSJ articles on Strategy and Leadership ("The Captain Class") [ .html ] (Sun. Feb 21, 2021)
• Library: Wolfe (Lifespan of New Appliances)
• Library: Ziobro (Mattel)
• Supplemental: Complex Systems [ .pdf ] (Mon. Jun 20, 2022)
• Supplemental: Complex Systems Analysis (Megaships) [ .pdf ] (Mon. Jun 20, 2022)

• Sociotechnology ('society'-level) [ Wikipedia, first four paragraphs ]
  • Library: Haggin ('Right-to-Repair'/Deere Tractors)
  • Library: Mims (More Spending, Less Innovation)
• Socio-Technical Systems (STS) ('organizational'-level)
  • Remote Work Strengths [ Wikipedia, 'Potential Benefits' ]
  • Library: Feintzeig (Remote Work/Leisure)
  • Remote Work Weaknesses [ Wikipedia, 'Potential Drawbacks and Concerns' ]
  • Library: Ziegler (Remote Work/Innovation)
• Socio-Technical Systems (STS) ('individual'-level) [ Wikipedia, 'Overview' ]
  • Library: Samuel (Love/Hate Technology)
  • Library: Hirsch (Glucose Monitoring)
  • Library: Perez-Castells (Die-Hards with Pagers)
• Lecture: Presenting Team's Responsibilities
• Lecture: Audience Teams' Responsibilities
• Lecture: Discussion ("Challenge") Question Template [ .pdf ]
• (contingency)

• (no class, just practice your presentations)

• Due: Emerging Technology Analysis (Presentation) - Team 1

• Due: Emerging Technology Analysis (Presentation) - Team 2

• Due: Emerging Technology Analysis (Presentation) - Team 3

• Due: Emerging Technology Analysis (Presentation) - Team 4

• Due: Emerging Technology Analysis (Presentation) - Team 5

• Due: Emerging Technology Analysis (Presentation) - Team 6

• Supplemental: Upward (or Outward) Influence [ .pptx ] (Fri. Dec 13, 2024)
• Activity: Personal Reflection #2
• (Spring: student evaluations of faculty) (please complete by Fri. May 9 at 11:59pm) [ .html ]
• (contingency)

• Activity: Formal Team Evaluation
• Lecture: The Technology Topics That 'We Dare Not Speak About' [ .pptx ]

• Note: Special Time - (10:15am - 11:15am)
• Note: This day and time needs to be verified by each student individually in SOLAR after the beginning of the semester (especially to make sure there are no conflicts).
• Exam: Final Exam