"There are five managerial roles; they are to set objectives, organize, motivate and communicate, measure, and develop people."
-Peter Drucker (1909-2005)

Course Outline/Calendar

The purpose of this web site is to provide information and materials for students enrolled in Wayne Smith's Management 340 course, Class # 21304, for the Spring, 2023 semester. This course meets Tue/Thu 11:00am - 12:15pm (Tue 1/24 - Thu 5/11, 16 weeks) in Zoom [ Campus Map ]. This course is taught in the online format. This course is offered by the College of Business and Economics at California State University, Northridge (CSUN). CSU Northridge is one of 23 campuses in the California State University system.

The following summary identifies the key terms used in the course outline.

Note: Materials listed as (CSUN only) are restricted to CSUN students, faculty, and staff only. To access these restricted materials, CSUN stakeholders will need to enter their full CSUN email address and their CSUN password. There is a small chance this type of authentication may not work for some smartphones or tablets; in that case, simply use a laptop or desktop computer.

Question:

A general organizing question to place this particular material in context

Topic(s):

General topic(s) to be discussed

Schilling:

Readings from the textbook

Library:

Readings from the library materials (or occasionally, a direct, online resource)

Supplemental:

Miscellaneous Readings

Due:

Assignment or report due at the immediate beginning of class

Review:

Usually a student-led review of an assignment or report

Exercise:

done individually or in teams (announced and collected in-class)

Activity:

done individually or in teams (announced and done either in-class or as homework)

Lecture:

a lecture or presentation done by the instructor

Video Clip(s):

Video Clip(s) shown in class, typically from a movie or TV show

Quiz:

a relatively short test

Exam:

a relatively long test

(contingency)

Slack time embedded during the course to cover unforeseen events

The following is the detail of the course in chronological order. Students must complete the readings and assignments before the due date.

• Topic(s): Enrollment Management, Class Materials, Class Introduction
• Key CSUN/Nazarian Resources for Entrepreneurs:
  • Innovaton Corps ("I-Corps") Customer Discovery Program [ .html ]
  • Fast Pitch (each Fall) [ .html ]
  • Bull Ring (each Spring) [ .html ]
  • CSUN Innovation Incubator ("Cii") [ .html ]
  • Other Entrepreneurship events (on campus) [ .html ]
• Assumptions I'll Make About You:
  • Supplemental: Student Success: The Multiple Perspectives of a Business Student [ .pptx ]
  • Teams and Teamwork [ .pdf ] (Fri. Jun 17, 2022)
  • Sample Quiz - Spreadsheets [ .pdf ]
  • Examples of Strong Writing: Sentences [ .pptx ], Paragraphs [ .pptx ], Arguments [ .pptx ], and Style [ .pptx ]
  • Examples of Areas for Improvement: Language Use and Grammar [ .pptx ]
    • Detailed Writing Errors [ .xlsx ]
  • Lecture: Professional Influence (Elements of an Argument) [ .pptx ]
  • Lecture: Public Speaking Tips (pp. 12-5 to 12-10) [ .pdf ]
• Lecture: Introductory Background Lecture [ .pptx ] (Mon. Jan 23, 2023)
• Lecture: Technology and Your Career [ .pptx ] (Tue. Jun 25, 2024)
• Library: Sandberg (Tardiness Contagion)

• Library: Tibken et al. (Consumer Electronics Show)
• Activity: Class "Icebreaker" [ .pptx ]

• Activity: Class Icebreaker (continued, if needed)
• Activity: Discuss Assignment: Technology Opportunity/Challenge Essay
• Schilling: Ch. 1, Introduction
• Supplemental: Textbook Chapter 1 Figure 1. Revised
  • Technology by Industry [ .xlsx ]
  • Technology Dependencies (sample) [ .pptx ]
  • Technology Interrelationships (sample) [ .pptx ]
• Supplemental: PWCs 'The Essential Eight Technologies' (read just a high-level review only) [ .html ]
• Library: Bobrow (Rogers/Apeel)
  • Question(s): Why is Mr. Rogers an interesting person? How does he think about innovation?
• Library: Toplensky (Green Hydrogen)
  • Question(s): What are the different kinds of Hydrogen? Which types of business skills are needed to manage hydrogen technology?
• Library: Friedman (3-D Printed Homes)
  • Question(s): What are the strengths and weaknesses of 3-D printed homes? How we know where the 'inflection point' (key change) is?
• Library: Heller (Power/Backup)
  • Question(s): Why is energy and power so critical? Should individuals and organizations (as opposed to governments) even manage energy and power themselves?

• Supplemental (Optional/Background): OpenStax: Introduction to Business (select "Download a PDF", then "Go to PDF") [ .html ]
  • Chapter 1, Economics and Business, pp. 9-58
• Supplemental: External Environment (P.E.S.T.E.L.) [ P.E.S.T.E.L. Analysis overview, P.E.S.T.E.L. Examples ]
• Library: Schechner (Data Centers Warm Homes)

• Due: Assignment: Technology Opportunity/Challenge Essay
• Schilling: Ch. 2, Sources of Innovation
• Supplemental: Science, Enginering, and Economics Relationships ("S.E.E.") [ .pptx ]
• Activity: Discuss Emerging Technology 'Story' (Current Event) [ .pdf ] (Wed. Oct 11, 2023)
• Lecture: Team Assignment
• Lecture: 'Emerging Technology Analysis' choices [ .pdf ] (Sun. Apr 9, 2023)
• Library: Cohen (History of Roomba)

• Lecture: Guest, Craig Oka/Danielle Rodriguez (Director/Coordinator(s), Nazarian College Career Education and Professional Development (CEPD) Office)
  • office: BB2234, phone: 818-677-4697
  • Activity: Nazarian CEPD 'Handshake' Registration (answer the questionnaire to set up a profile)
    • Login [ .html ]
  • Activity: Nazarian CEPD 'VMock' Registration (create a login with your CSUN email address and upload your current resume twice)
    • Login [ .html ]
  • Supplemental: Important Career Dates For Spring, 2023
    • Industry Night [ .html ] (All Nazarian students)
    • Hire CSU Business Virtual Career Fair [ .html ] (All Nazarian students)
    • Meet the Firms [ .html ] (Accountancy students)

• Due: Emerging Technology 'Story' (Current Event)
• Schilling: Ch. 3, Types and Patterns of Innovation
• Library: Terlep (P&G Diapers)
• Library: Price (Global Climate Technologies)
• Lecture: U.N. Sustainable Development Goals [ .html ]
• Lecture: FTSE Russell ESG (CSR) Ratings [ .pdf ]

• Supplemental (Optional/Background): OpenStax: Introduction to Business (select "Download a PDF", then "Go to PDF") [ .html ]
  • Chapter 11, Products and Pricing (Marketing), pp. 411-458
• Library: Stern (iPhone's Creators)
• Library: Sindreu (Batteries/Air-Taxis)
• Due: First, second, and third 'Emerging Technology Analysis' choices
• Lecture: Description of 'Emerging Technology Analysis' deliverables: analysis (written and presentation) [ .html ]
• (contingency)

• Schilling: Ch. 4, Standards Battles, Modularity, and Platform Competition
• Library: Sims (Your Car's Digital Soul)
• Library: Foldy (Electric Car Batteries Strategy)

• Supplemental (Optional/Background): OpenStax: Introduction to Business (select "Download a PDF", then "Go to PDF") [ .html ]
  • Chapter 5, Entrepreneurship and the Small Business, pp. 169-208
• Lecture: Strategy and Entrepreneurship ("VRIN" Analysis ) [ .pptx ] (Mon. Feb 26, 2024)
• Library: Baker (Questions To Ask When Starting a Business)
• Library: (no author) (Aspiring Entrepreneurs)
• Lecture: Strategy and "Intrapreneurship" ("RBV" Analysis) [ .pptx ] (Sat. May 28, 2022)
• Library: Colias (Ford Split/Gas/EV)

• Schilling: Ch. 5, Timing of Entry
• Library: Eckert (Age of Vehicles Rises)
• Library: Ziegler (EV Charging Stations)

• Lecture: Economic Drivers [ .pdf ] (Sat. Apr 27, 2024)

• Schilling: Ch. 6, Defining the Organization's Strategic Direction
• Lecture: Walt Disney's 1957 "Strategy Map" [ .pdf ] (Mon. Feb 27, 2017)
• Lecture: Drucker's 15 Principles across 5 Dimensions [ .html ]
• Lecture: Balanced Scorecard (Example) [ .html ]
• Library: Gryta (The 'End' of General Electric)

• Schilling: Ch. 7, Choosing Innovation Projects
• Library: Haddon (Pizza Delivery)
• Library: Kapner (Retail/E-Commerce)
• Library: Stoll (Tesla)
• Decision Table examples
  • Lecture: Decision Table: Technology by Industry [ .xlsx ]
  • Lecture: Decision Table: Industry by Technology [ .xlsx ]
• Mid-course Team Evaluation
  • Activity: Informal Team Evaluation [ .pdf ] (Fri. Jun 17, 2022)
  • Activity: Performance Improvement [ .pptx ] (Fri. Nov 25, 2022)
  • Activity: Team meeting with the Instructor (if necessary)

• Activity: Personal Reflection #1
• Supplemental (Optional/Background): OpenStax: Introduction to Business (select "Download a PDF", then "Go to PDF") [ .html ]
  • Chapter 16, Financial Markets (Finance), pp. 615-654
• Supplemental: Textbook Chapter 7 NPV/IRR (in Excel) [ .xlsx ] (Mon. Jan 15, 2024)
• (contingency)

• Exam: Mid-term

• (no class, Spring Recess)

• (no class, Spring Recess)

• Schilling: Ch. 8, Collaboration Strategies
• Library: Boston/Higgins (Apple/Porsche)
• Library: Purnell (Tech/India)
• Library: Moss (Honeywell/China)
• Supplemental: 'Emerging Technology Analysis' (Common Errors and Omissions) [ .pptx ] (Tue. Mar 28, 2023)

• Schilling: Ch. 9, Protecting Innovation
• Library: Rogers (Auto Patents)
• Library: Beaton (Athletes' Likenesses)
• Library: Orozco/Conley (iPod Trademark)
• Library: Ridley (Innovation)
• Activity: Brief (one per team), Emerging Technology Analysis (Science Fundamentals) [ .pptx ]

• Supplemental (Optional/Background): OpenStax: Introduction to Business (select "Download a PDF", then "Go to PDF") [ .html ]
  • Chapter 2, Business Ethics, pp. 59-86
• Supplemental: Ethical Decision-making [ .pptx ] (Sat. Jul 16, 2022)
• Supplemental: Corporate Social Responsibility (CSR) (pro/con) [ .pdf ]
• Library: Postrel (Ethics of Eating)
• Library: Ryan (Congress/Tech Firms)
• Supplemental: Congressional Report (review the 'Recommendations' only, pp. 13-14) [ .pdf ]
• Lecture: Technology and Analytics [ .pptx ]
• Activity: Brief (one per team), Emerging Technology Analysis (Engineering Principles) [ .pptx ]

• Supplemental (Optional/Background): OpenStax: Introduction to Business (select "Download a PDF", then "Go to PDF") [ .html ]
  • Chapter 6, Management and Leadership, pp. 209-246
• Schilling: Ch. 10, Organizating for Innovation
• Library: Hufford (3M)
• Library: Loten (AI Research at Meta)
• Supplemental (Optional/Background): OpenStax: Introduction to Business (select "Download a PDF", then "Go to PDF") [ .html ]
  • Chapter 7, Designing Organizational Structures, pp. 247-284
• Schilling: Ch. 11, Managing the New Product Development Process
• Library: Ramstad (The People Behing Gadgets)
• Activity: Brief (one per team), Emerging Technology Analysis (Ethical Dimensions) [ .pptx ]

• Due: Assignment: Emerging Technology Analysis (Written)
• Supplemental (Optional/Background): OpenStax: Introduction to Business (select "Download a PDF", then "Go to PDF") [ .html ]
  • Chapter 10, World-Class Operations, pp. 369-410
• Schilling: Ch. 12, Managing the New Product Development Team
• Supplemental (Optional/Background): OpenStax: Introduction to Business (select "Download a PDF", then "Go to PDF") [ .html ]
  • Chapter 13, Distribution and Promotion, pp. 459-500
• Schilling: Ch. 13, Crafting a Deployment Strategy
• Library: Calia (UPS/Propane)
• Library: Cohen (Failure of 'Mega' Projects)
• Supplemental: Leadership Overview [ .pdf ] (Fri. Jun 17, 2022)
• Supplemental: Brief WSJ articles on Strategy and Leadership ("The Captain Class") [ .html ] (Sun. Feb 21, 2021)
• Library: Ziobro (Mattel)
• Supplemental: Complex Systems [ .pdf ] (Mon. Jun 20, 2022)
• Supplemental: Complex Systems Analysis (Megaships) [ .pdf ] (Mon. Jun 20, 2022)

• Sociotechnology ('society'-level) [ Wikipedia, first four paragraphs ]
  • Library: Haggin ('Right-to-Repair'/Deere Tractors)
  • Library: Varadarajan ('National Crisis' of Gen-Z)
  • Library: Mims (More Spending, Less Innovation)
• Socio-Technical Systems (STS) ('individual'-level) [ Wikipedia, 'Overview' ]
  • Library: Hirsch (Glucose Monitoring)
  • Library: Samuel (Love/Hate Technology)
• Lecture: Presenter Team's Responsibilities
• Lecture: Audience Teams' Responsibilities
• Lecture: Discussion ("Challenge") Question Template [ .pdf ]
• (contingency)

• Due: Emerging Technology Analysis (Presentation) - Team 1

• Due: Emerging Technology Analysis (Presentation) - Team 2

• Due: Emerging Technology Analysis (Presentation) - Team 3

• Due: Emerging Technology Analysis (Presentation) - Team 4

• Due: Emerging Technology Analysis (Presentation) - Team 5

• Due: Emerging Technology Analysis (Presentation) - Team 6

• Supplemental: Upward Influence [ .pptx ] (Mon. Dec 20, 2021)
• (Spring: student evaluations of faculty) (please complete by Fri. May 12 at 11:59pm) [ .html ]
• Activity: Personal Reflection #2
• (contingency)

• Activity: Formal Team Evaluation

• Note: Special Time - (10:15am - 11:15am)
• Note: This day and time needs to be verified by each student individually in SOLAR after the beginning of the semester (especially to make sure there are no conflicts).
• Note: For this class session, please remember to use the new Zoom address sent via email.
• Exam: Final Exam