Course Outline/Calendar
CSUN
Business 302
The Gateway Experience
Spring, 2022
4715
Mon/Wed 11:00am - 12:15pm (Mon 1/24 - Wed 5/11, 16 weeks)
BB2206
(in-person--but the first three weeks are online-- format)
Tue, May 10, 2022
[updated: Tuesday, May 10, 2022]
"There are five managerial roles; they are to set objectives, organize, motivate and communicate, measure, and develop people."
-Peter Drucker (1909-2005)
Course Outline/Calendar (Summary)
In general, the course will cover the topics and do the activities outlined in the common BUS 302 calendar.
However, the days and times for specific topics and activities will vary depending on a range of factors, including how well the class is doing in specific areas. More
information will be provided in class.
You will run and bring to class, but not turn in, the Myers-Briggs Type Indicator (MBTI) test. You will skip the "case preferences" assignment.
Exercise #1 will be done in written form, not oral form. I score the oral presentations and oral challenges as group performance rather than individual performance. I tend not to give "second chance"
oral presentations. I use some time in class for overall group evaluations and for personal group discussion. As indicated on the syllabus, this class will have a few "pop quizzes" as well.
There is no final exam in this course.
Note: Materials listed as (CSUN only) are restricted to CSUN students, faculty, and staff only. To access these restricted materials, CSUN stakeholders will need to enter their full CSUN email address and their CSUN password. There is a small chance this type of authentication may not work for some smartphones or tablets; in that case, simply use a laptop or desktop computer.
Course Outline/Calendar (Detail)
The purpose of this web site is to provide information and materials for students enrolled in Wayne Smith's Business 302 course, Class # 4715, for the Spring, 2022 semester.
This course meets Mon/Wed 11:00am - 12:15pm (Mon 1/24 - Wed 5/11, 16 weeks) in BB2206 [ Campus Map ].
This course is taught in the in-person--but the first three weeks are online-- format.
This course is offered by the College of Business and Economics at California State University, Northridge (CSUN). CSU Northridge is one of 23 campuses in the California State University system.
The following summary identifies the key terms used in the course outline.
- Topic(s):
- General topic(s) to be discussed
- Coursepack:
- Readings from the coursepack [ .html ]
- Library:
- Readings from the library materials (or occasionally, a direct, online resource)
- Supplemental:
- Miscellaneous Readings
- Due:
- Assignment or report due at the immediate beginning of class
- Activity:
- done individually or in teams (announced and done in-class)
- Lecture:
- presentation and discussion led primarily by the instructor
- Video Clip(s):
- Video Clip(s) shown in class, typically from a movie or TV show
- (contingency)
- Slack time embedded during the course to cover unforeseen events
The following is the detail of the course in chronological order. Students must complete the readings and assignments before the due date.
Week 1: Mon. Jan 24, 2022
- Lecture: Enrollment Management
- Lecture: Course Introduction
- Lecture: Class Materials
- Supplemental: NACE 2019 Job Outlook Data (Required Employability Skills) [ .pdf ] [ .html (source) ]
- Supplemental: NACE 2018 Job Outlook Data (Skill Gaps in Entry-level Professionals) [ .pdf ] [ .html (source) ]
Week 1: Wed. Jan 26, 2022
- Lecture: Guest, Craig Oka/Danielle Rodriguez/Kelsey Beisecker (Director/Coordinator(s), Nazarian College Career Education and Professional Development (CEPD) Office)
- office: BB2234, phone: 818-677-4697
- Due: Nazarian CEPD 'Handshake' Registration (answer the questionnaire to set up a profile) [ .html (login) ] [ .pdf (more Assignment details) ]
- Due: Nazarian CEPD 'VMock' Registration (create a login with your CSUN email address and upload your current resume twice) [ .html (login) ] [ .pdf (more Assignment details) ]
- Supplemental: Important Career Dates For Spring, 2022 [ .pdf ]
Week 2: Mon. Jan 31, 2022
- Lecture (Spring): Guest, Angela Clark, Director of Membership, CSUN American Marketing Association, Chapter Pitch [ .pptx ]
- Activity: Team Assignment
- Lecture: Team Building and prior Teams' Performance
- Coursepack: Creating Teams-Exercise #1 (Building Trust) [ .pdf ]
- Coursepack: Creating Teams-Exercise #2 (Rules of Behavior "Contract") [ .pdf ]
- Coursepack: Creating Teams
- Team "Icebreakers" [ .doc ]
- Humanmetrics-Jung Test (Myers-Briggs Typology Indicator)
- MBTI Assessment Test [ .html ]
- MBTI Interpretation [ .ppt ]
- Library: Woo (Teams)
Week 2: Wed. Feb 2, 2022
- Lecture (Spring): Beatriz Rivera, President
- CSUN Latina/o Business Association (LBA) [ .html ], Instagram [ .html ]
- Presentation [ .pdf, .pptx ], Flyer [ .pdf ]
- Supplemental: Student Success: The Multiple Perspectives of a Business Student [ .pptx ]
- Supplemental: The Persistent Value and Relevance of LDC Topics [ .pdf ]
Week 3: Mon. Feb 7, 2022
- Due: Exercise #1 (Building Trust)
- Due: Exercise #2 (Rules of Behavior "Contract")
- Library: Sandberg (Tardiness Contagion)
- Lecture: Case Preparation Document ("CasePrepDoc") [ .pdf ]
- Lecture: Case Deliverable Structure Requirements [ .pdf ]
- Supplemental: Additional Case Writing Materials [ .html ]
- Lecture: Case Process (Lifecycle)
Week 3: Wed. Feb 9, 2022
- Due (Fri. Feb. 11, in Handshake): Update your Handshake profile
- Due (Fri. Feb. 11, in VMOCK): Upload an initial Résumé and an updated Résumé
- Supplemental: The Behavioral Moment [ .html ]
- Lecture: Ethical Decision-making [ .pptx ]
- (contingency)
Week 4: Mon. Feb 14, 2022 (starting now, our class is face-to-face in BB2206)
Week 4: Wed. Feb 16, 2022
- Lecture: Quantitative Reasoning for Case #1
- (contingency)
Week 5: Mon. Feb 21, 2022
- Lecture: Professional Influence [ .pptx ]
- Lecture: Legal Analysis for Business Case Study [ .pptx ]
Week 5: Wed. Feb 23, 2022
- Lecture: Citations and References [ .pptx ]
- (contingency)
Week 6: Mon. Feb 28, 2022
- Supplemental: Requirements for Oral Presentations [ .pdf ]
- Supplemental: Formatting Requirements for Presentation Deliverables [ .pdf ]
- Supplemental: Additional Case Presenting Materials [ .html ]
- Lecture: Presentation Examples (Powerpoint presentations from my prior BUS 302 classes)
Week 6: Wed. Mar 2, 2022
- Due: Written (all teams) for Case #1 June at the Multiplex
- Activity: Critical Reasoning (Argument and Logic) for Case #1
Week 7: Mon. Mar 7, 2022
- Lecture: Presenter Teams' Responsibilities
- Lecture: Public Speaking Tips (pp. 12-5 to 12-10) [ .pdf ]
- Lecture: Audience Teams' Responsibilities [ .html ]
- (contingency)
Week 7: Wed. Mar 9, 2022
Week 8: Mon. Mar 14, 2022
- Activity: Personal Reflection #1 (done and submitted in class)
- Supplemental: Examples of Strong Writing: Sentences [ .pptx ], Paragraphs [ .pptx ], Arguments [ .pptx ], and Style [ .pptx ]
- Supplemental: Examples of Areas for Improvement: Language Use and Grammar [ .pptx ]
- Lecture: Quantitative Reasoning for Case #2
Week 8: Wed. Mar 16, 2022
- Mid-course Team Evaluation
- Activity: Informal Team Evaluation [ .pdf ] (Tue. Nov 9, 2021)
- Activity: Performance Improvement [ .pptx ] (Fri. Nov 25, 2022)
- Activity: Team meeting with the Instructor (if necessary)
- (contingency)
Week 9: Mon. Mar 21, 2022
- (no class, Spring Recess)
Week 9: Wed. Mar 23, 2022
- (no class, Spring Recess)
Week 10: Mon. Mar 28, 2022
- Due: Written (all non-presentation teams) for Case #2 Artisan Emporium
- Due: Presentation (team: tbd) for Case #2 Artisan Emporium
- Activity: Discussion ("Challenge") Question Template [ .pdf ]
Week 10: Wed. Mar 30, 2022
- Due: Presentation (team: tbd) for Case #2 Artisan Emporium
- Activity: Discussion ("Challenge") Question Template [ .pdf ]
Week 11: Mon. Apr 4, 2022
Due: Case Preparation Document for Case #3 Saltwater Imports- Supplemental: Case #3 - Case Text
- Supplemental: Case #3 - Coaching Presentation Slides
- Activity: Coach Case #3 Saltwater Imports
- Supplemental: Strategy (Economic Drivers) [ .pdf ]
Week 11: Wed. Apr 6, 2022
Due: Case Preparation Document for Case #4 Gary's Grub and Gasoline- Supplemental: Case #4 - Case Text
- Supplemental: Case #4 - Data File
- Supplemental: Case #4 - Coaching Presentation Slides
- Activity: Coach Case #4 Gary's Grub and Gasoline
- Supplemental: Strategy (Economic Drivers) [ .pdf ]
Week 12: Mon. Apr 11, 2022
- Lecture: Use of Secondary Sources [ .pptx ]
- Lecture: Quantitative Reasoning for Case #3
- (contingency)
Week 12: Wed. Apr 13, 2022
- Lecture: Continuous Improvement for Writing - Semantics [ .pptx ]
- Lecture: Important Business Communication Skills [ .pdf ]
- Supplemental: Developing and Revising Prose: Managing your Writing Brand [ .pdf ]
- Lecture: Quantitative Reasoning for Case #4
- (contingency)
Week 13: Mon. Apr 18, 2022
- Due: Written (all non-presentation teams) for Case #3 Saltwater Imports
- Due: Presentation (team: tbd) for Case #3 Saltwater Imports
- Activity: Discussion ("Challenge") Question Template [ .pdf ]
Week 13: Wed. Apr 20, 2022
- Due: Presentation (team: tbd) for Case #3 Saltwater Imports
- Activity: Discussion ("Challenge") Question Template [ .pdf ]
Week 14: Mon. Apr 25, 2022
- Supplemental: Individual Ethics Essay Materials
- Ethics Essay Scoring Rubric [ .pdf ]
- Ethics (Sample Cases)
- Ethics Essay Writing Errors [ .xls ]
- (contingency)
Week 14: Wed. Apr 27, 2022
- Due: Written (all non-presentation teams) for Case #4 Gary's Grub and Gasoline
- Due: Presentation (team: tbd) for Case #4 Gary's Grub and Gasoline
- Activity: Discussion ("Challenge") Question Template [ .pdf ]
Week 15: Mon. May 2, 2022
- Due: Presentation (team: tbd) for Case #4 Gary's Grub and Gasoline
- Activity: Discussion ("Challenge") Question Template [ .pdf ]
Week 15: Wed. May 4, 2022
- Activity: In-class Ethics Essay (done and submitted in class)
Week 16: Mon. May 9, 2022
- (Spring: student evaluations of faculty) (please complete by Fri. May 13 at 11:59pm) [ .html ]
- Activity: Personal Reflection #2 (done and submitted in class)
- Activity: Formal Team Evaluation (done and submitted in class)
- (contingency)
Week 16: Wed. May 11, 2022
- Lecture: Technology and Analytics [ .pptx ]
- (contingency)
Finals Week: Wed. May 18, 2022
- Note: Special Time - (10:15am - 12:15pm)
- Note: This day and time needs to be verified by each student individually in SOLAR after the beginning of the semester (especially to make sure there are no conflicts).
- (no final exam)
- Supplemental: "CalStatePays" (post-graduation salary data for several CSU campuses) [ .html ]
- Supplemental: "20 Things 20-year-olds Don't Get" (Forbes, 2013) [ .pdf ]
- Supplemental: "What Does It Mean to Be Professional at Work?" (U.S. News and World Report, 2013) [ .pdf ]
- Supplemental: "Why Thousands of College Grads Start Their Careers at a Rental Car Company" (Chronicle of Higher Education, 2019) [ .pdf ]
- Library: Davidson
- Library: (anonymous) (How'd You Get That Job?)
- Lecture: End of Semester Debrief, Performance Review, Preparation for Future Success [ .pptx ]
