Course Outline/Calendar
CSUN
Business 302
The Gateway Experience
Fall, 2016
13314
Mon/Wed 11:00am - 12:15pm (Mon 8/29 - Wed 12/14, 16 weeks)
JH2206
(traditional format)
Thu, Dec 8, 2016
[updated: Thursday, December 8, 2016]
"There are five managerial roles; they are to set objectives, organize, motivate and communicate, measure, and develop people."
-Peter Drucker (1909-2005)
Course Outline/Calendar (Summary)
In general, the course will cover the topics and do the activities outlined in the common BUS 302 calendar.
However, the days and times for specific topics and activities will vary depending on a range of factors, including how well the class is doing in specific areas. More
information will be provided in class.
You will run and bring to class, but not turn in, the Myers-Briggs Type Indicator (MBTI) test. You will skip the "case preferences" assignment.
Exercise #1 will be done in written form, not oral form. I score the oral presentations and oral challenges as group performance rather than individual performance. I tend not to given "second chance"
oral presentations. I use some time in class for overall group evaluations and for personal group discussion. As indicated on the syllabus, this class will have a few "pop quizzes" as well.
There is no final exam in this course.
Note: Materials listed as (CSUN only) are restricted to CSUN students, faculty, and staff only. To access these restricted materials, CSUN stakeholders will need to enter their full CSUN email address and their CSUN password. There is a small chance this type of authentication may not work for some smartphones or tablets; in that case, simply use a laptop or desktop computer.
Course Outline/Calendar (Detail)
The purpose of this web site is to provide information and materials for students enrolled in Wayne Smith's Business 302 course, Class # 13314, for the Fall, 2016 semester.
This course meets Mon/Wed 11:00am - 12:15pm (Mon 8/29 - Wed 12/14, 16 weeks) in JH2206 [ Campus Map, Google Maps, Google Earth ].
The following summary identifies the key terms used in the course outline.
- Topic(s):
- General topic(s) to be discussed
- Coursepack:
- Readings from the coursepack [ .html ]
- HBR:
- Readings from the Harvard Business Review materials
- Supplemental:
- Readings from the supplemental materials (or occasionally, a direct, online resource)
- Due:
- Assignment or report due at the immediate beginning of class
- Activity:
- done individually or in teams (announced and done in-class)
- Lecture:
- presentation and discussion led primarily by the instructor
- (contingency)
- Slack time embedded during the course to cover unforeseen events
The following is the detail of the course in chronological order. Students must complete the readings and assignments before the due date.
Week 1: Mon. Aug 29, 2016
- Lecture: Enrollment Management
- Lecture: Course Introduction
- Lecture: Class Materials
- Supplemental: Spring, 2010 Lab Capacity Utilization Chart [ .pdf ]
Week 1: Wed. Aug 31, 2016
Week 2: Mon. Sep 5, 2016
- (no class, Labor Day Holiday)
Week 2: Wed. Sep 7, 2016
- Lecture: Team Assignment
- Humanmetrics-Jung Test (Myers-Briggs Typology Indicator)
- Due: MBTI Assessment Test [ .html ]
- MBTI Interpretation [ .ppt ]
- Coursepack: Creating Teams-Exercise #1 (Building Trust) [ .pdf ]
- Coursepack: Creating Teams-Exercise #2 (Rules of Behavior "Contract") [ .pdf ]
- Coursepack: Creating Teams
- Team "Icebreakers" [ .doc ]
- Building Effective Teams [ .ppt ]
- Supplemental: Dugan
- Lecture: Team Building and prior Teams' Performance
Week 3: Mon. Sep 12, 2016
- Supplemental: The Persistent Value and Relevance of LDC Topics [ .pdf ]
- Supplemental: Student Success: The Multiple Perspectives of a Business Student [ .ppt ]
- Coursepack: COBAE Options/Majors Presentation [ .html ]
- Lecture: COBAE Options/Majors Presentation
- Requirements for the COBAE Options Oral Presentation [ .pdf ]
- Scoring Rubric [ .xls ] (Wed. Sep 24, 2014)
Week 3: Wed. Sep 14, 2016
- Due: Exercise #1 (Building Trust)
- Due: Exercise #2 (Rules of Behavior "Contract")
- Supplemental: Sandberg (Tardiness Contagion)
- Coursepack: Team Process Rules and Preparing for Cases [ .html ]
- Supplemental: Case Preparation Document ("CasePrepDoc") [ .pdf ]
- Supplemental: Case Deliverable Structure Requirements [ .pdf ]
- Supplemental: Case Writing Materials [ .html ]
- Lecture: Case Process (Lifecycle)
Week 4: Mon. Sep 19, 2016
- Coursepack: Academic Honesty [ .html ]
- HBR: Andrews
- Supplemental: TED Talks (Dan Ariely on our buggy moral code) [ .html ]
- Lecture: Ethical Decision-making [ .ppt ]
- (contingency)
Week 4: Wed. Sep 21, 2016
- Due: Student Core Values Statement (sign and date) [ .html ]
- Due: Statement on Academic Honesty and Plagiarism (sign and date) [ .doc ]
- Due: Case Preparation Document for Case #1 June at the Multiplex
- Supplemental: Case #1 - June at the Multiplex - Case Text
- Supplemental: Case #1 - Coaching Presentation Slides
- Activity: Coach Case #1 June at the Multiplex
- Supplemental: Strategy (PESTEL)
- Lecture: Strategic Thinking
Week 5: Mon. Sep 26, 2016
Week 5: Wed. Sep 28, 2016
- Due: COBAE Options/Majors Presentation (presentation by all teams)
- Additional/Optional Activity (Fall): DNCOBAE Career Education Conference, Fri. Sep. 30th, 9:00am-2:00pm, Juniper Hall [ Flyer, Details, Registration ]
Week 6: Mon. Oct 3, 2016
- Coursepack: Time Management [ .html ]
- Lecture: Professional Influence [ .ppt ]
- (contingency)
Week 6: Wed. Oct 5, 2016
- Lecture (Fall, 'Professor for a Day'): Guest, Dennis DeYoung ('87, Business), Certified Financial Planner [ Financial West Group ]
- Lecture: Legal Analysis for Business Case Study [ .ppt ]
- (contingency)
Week 7: Mon. Oct 10, 2016
- Coursepack: Ethics-"Stakeholders' Summit" (BAZ, Inc.) [ .doc ]
- Activity: Stakeholders' Summit
Week 7: Wed. Oct 12, 2016
- Due: Written (all teams) for Case #1 June at the Multiplex
- Activity: Critical Reasoning (Argument and Logic) for Case #1
- Due: Case Preparation Document for Case #2 Baron Art Mart
- Supplemental: Case #2 - Baron Art Mart - Case Text
- Supplemental: Case #2 - Coaching Presentation Slides
- Supplemental: Case #2 - Baron Data
- Activity: Coach Case #2 Baron Art Mart
- HBR: Porter (Five Forces)
Week 8: Mon. Oct 17, 2016
- Supplemental: Case Presentation Materials [ .html ]
- Lecture: Presentation Examples (Powerpoint presentations from my prior BUS 302 classes)
Week 8: Wed. Oct 19, 2016
- Supplemental: Dvorak (English)
- Lecture: Continuous Improvement for Writing - Syntax [ .ppt ]
- Examples of Strong Writing: Sentences [ .ppt ], Paragraphs [ .ppt ], and Arguments [ .ppt ]
- Examples of Areas for Improvement: Language Use and Grammar [ .ppt ]
Week 9: Mon. Oct 24, 2016
- (change team seating locations)
- Activity: Informal Team Evaluation and Team meetings with Instructor
- Lecture: Presenter Team's Responsibilities
- Lecture: Audience Teams' Responsibilities
- Lecture: Citations and References [ .ppt ]
- (contingency)
Week 9: Wed. Oct 26, 2016
- Due: Written (all non-presentation teams) for Case #2 Baron Art Mart
- Due: Presentation (team: tbd) for Case #2 Baron Art Mart
- Activity: Discussion ("Challenge") Question Template (1 per team per presentation) [ .pdf ]
Week 10: Mon. Oct 31, 2016
- Topic(s): Present Case #2 Baron Art Mart
- Due: Presentation (team: tbd) for Case #2 Baron Art Mart
- Activity: Discussion ("Challenge") Question Template (1 per team per presentation) [ .pdf ]
Week 10: Wed. Nov 2, 2016
- Due: Case Preparation Document for Case #3 Pine Trees, Inc.
- Supplemental: Case #3 - Pine Trees, Inc. - Case Text
- Supplemental: Case #3 - Coaching Presentation Slides
- Supplemental: Case #3 - Data File
- Activity: Coach Case #3 Pine Trees, Inc.
- Lecture: Use of Secondary Sources
- Supplemental: Strategy (Economic Benefit and Cost Drivers)
Week 11: Mon. Nov 7, 2016
Week 11: Wed. Nov 9, 2016
- Due: Case Preparation Document for Case #4 Hotel California
- Supplemental: Case #4 - Hotel California - Case Text
- Supplemental: Case #4 - Coaching Presentation Slides
- Activity: Coach Case #4 Hotel California
- Supplemental: Strategy (Economic Benefit and Cost Drivers)
Week 12: Mon. Nov 14, 2016
- Lecture: Continuous Improvement for Writing - Semantics [ .ppt ]
- Lecture: Important Business Communication Skills [ .pdf ]
- Supplemental: Developing and Revising Prose: Managing your Writing Brand [ .pdf ]
- (contingency)
Week 12: Wed. Nov 16, 2016
- Due: Written (all non-presentation teams) for Case #3 Pine Trees, Inc.
- Due: Presentation (team: tbd) for Case #3 Pine Trees, Inc.
- Activity: Discussion ("Challenge") Question Template (1 per team per presentation) [ .pdf ]
Week 13: Mon. Nov 21, 2016
- Due: Presentation (team: tbd) for Case #3 Pine Trees, Inc.
- Activity: Discussion ("Challenge") Question Template (1 per team per presentation) [ .pdf ]
Week 13: Wed. Nov 23, 2016
- Lecture: Logical Fallacies [ .ppt ]
- Supplemental: Individual Ethics Essay Materials
- Scoring Rubric and Writing Anomalies [ .html ]
- Ethics (Sample Cases) [ .html ]
- (contingency)
Week 14: Mon. Nov 28, 2016
- Due: Written (all non-presentation teams) for Case #4 Hotel California
- Due: Presentation (team: tbd) for Case #4 Hotel California
- Activity: Discussion ("Challenge") Question Template (1 per team per presentation) [ .pdf ]
Week 14: Wed. Nov 30, 2016
- Due: Presentation (team: tbd) for Case #4 Hotel California
- Activity: Discussion ("Challenge") Question Template (1 per team per presentation) [ .pdf ]
Week 15: Mon. Dec 5, 2016
- Activity: In-class Ethics Essay
Week 15: Wed. Dec 7, 2016
- Activity: Formal Team Evaluation
Finals Week: Wed. Dec 14, 2016
- Note: Special Time - (10:15am - 12:15pm)
- Note: This day and time needs to be verified by each student individually in SOLAR after the beginning of the semester (especially to make sure there are no conflicts).
- (no final exam)
- Supplemental: Tips for passing the Upper Division Writing Proficiency Exam [ .pdf ]
- Supplemental: "20 Things 20-year-olds Don't Get" (Forbes, 2013) [ .pdf ]
- Supplemental: "What Does It Mean to Be Professional at Work?" (U.S. News and World Report, 2013) [ .pdf ]
- Supplemental: "How to Sell Yourself in an Interview" (Boston Globe, 2008) [ .pdf ]
- Supplemental: Davidson
- Lecture: Materials for Further Study [ .html ]
- Lecture: End of Semester Debrief, Performance Review, Preparation for Future Success [ .ppt ]