The Gateway Experience
[updated: Monday, December 19, 2016]
"The Internet changes everything."
-Bill Gates (1955-)
The purpose of these materials is to provide additional depth in a few key areas within the broad subject of business and economics.
These materials should be accessed and printed by the end of the first week of class. Please bring these articles with you
to class. You may wish to use a "three-hole punch" for each printed articles and place them in a three-ring binder for convenience.
The placement and use of each article with the course is listed in the Course Outline.
- Using your web browser, navigate to the CSUN Library web page.
- Select "Journals" in the lower-middle of the screen under "More search options".
- Enter the title of the periodical (e.g., "Wall Street Journal") as listed in the citation.
- Since students want the articles not in physical form but in electronic form only, select the "Search electronic periodicals only:" checkbox. Select "Submit Search".
- For some periodicals, there is more than one variation of the periodical, so you need to select the specific variation that you need. For example, for "Wall Street Journal", select "Wall Street Journal, Eastern Ed[ition] Online"
- For some periodicals, the periodical is available from more than one electronic database, so you need to select the specific electronic database that you need. For example, for "Wall Street Journal", I typically use the "ABI/Inform" electronic database, because I find the search user interface relatively straightforward.
- (note: At this point, if you--the student--are located off-campus, you will need to enter your CSUN ID and password to access the database.)
- Often, I simply type in a few words from the title of the article (and these few words can be copy-and-pasted directly from the citations below). Select "Search" when the search query form is complete.
- Review the results from the database search query, and locate the specific article that you need. If the article you need isn't listed, you need to review the search query you used in the prior step (and perhaps repeat the prior step with a slightly different query).
- I recommend selecting the highest-quality print output that is available. Often, this means selecting the "PDF" or "Full Text" format.
- Print the article, read the article, and bring it to class.
Note: Additional CSUN Library databases oriented toward business students are collected in the Information Sources: Business and Economics index.
In general, the "peer-reviewed" materials are "theory-based" readings. These are significant in rigor and have provided persistent insight, often over decades.
- Kerr, S. (1995), "On the Folly of Hoping for A while Rewarding B", Academy of Management Executive, 9(1), pp. 7-14 (revision from the original first published in 1975) [ CSUN Library (ABI Inform) ]
In general, the "non-peer-reviewed" materials are "practice-based" materials.
These are timely in relevance and tend to be good examples of either best business practices or complex issues that are likely to confront a future manager.
- Davidson, K. (2016, Aug 31), "Hard to Find: Workers with Good 'Soft Skills'", Wall Street Journal [ CSUN Library (ABI Inform) ]
- Dugan, K. (January 13, 2016), "Teaming with Young Guns", Strategy+Business [ (.html) (source), (.pdf) (local mirror) ]
- Dvorak, P. (September 15, 2007), "How Teams Can Work Well Together From Far Apart", Wall Street Journal [ CSUN Library (ABI Inform) ]
- Dvorak, P. (November 5, 2007), "Plain English Gets Harder In Global Era", Wall Street Journal [ CSUN Library (ABI Inform) ]
- Sandberg, J. (November 13, 2007), "I'm Not Really Late, I'm Just Indulging in Magical Thinking", Wall Street Journal [ CSUN Library (ABI Inform) ]
- Silverman, R. (January 14, 2015), "Climbing Career Ladder With Help", Wall Street Journal [ CSUN Library (ABI Inform) ]
The "quasi-peer-reviewed" materials are short, "encyclopedic-like" materials.
These are good starting points for initial study and further intellectual pursuit.
- Michael Porter's Generic Strategies (Wikipedia) [ .html ] (click on the image for a larger display)
- Michael Porter's Value Chain (Wikipedia) [ .html ] (click on the image for a larger display)
- Strategy--Michael Porter's "Five Forces" (WikiPedia) [ .html ] (click on the image for a larger display)
- Strategy--Balanced Scorecard (WikiPedia) [ .html ]
- Strategy--Resource-Based View [ .html ]
- "Five Ways to Reduce PowerPoint Overload" [ .pdf ]
The materials are brief summaries of topics that are typically not included
in the textbook or other materials. These materials originate with the instructor in some form.
- Strategy (Economic Drivers) [ .pdf ] (Friday, March 24, 2017)
- Project Management [ .pdf ] (Wednesday, September 1, 2010)