Course Outline/Calendar
CSUN
Business 302
The Gateway Experience
Fall, 2020
13778
Fri 10:00am - 12:45pm (Fri 8/28 - Fri 12/4, 16 weeks)
Zoom
(online format)
Tue, Dec 8, 2020
[updated: Tuesday, December 8, 2020]
"There are five managerial roles; they are to set objectives, organize, motivate and communicate, measure, and develop people."
-Peter Drucker (1909-2005)
Course Outline/Calendar (Summary)
In general, the course will cover the topics and do the activities outlined in the common BUS 302 calendar.
However, the days and times for specific topics and activities will vary depending on a range of factors, including how well the class is doing in specific areas. More
information will be provided in class.
You will run and bring to class, but not turn in, the Myers-Briggs Type Indicator (MBTI) test. You will skip the "case preferences" assignment.
Exercise #1 will be done in written form, not oral form. I score the oral presentations and oral challenges as group performance rather than individual performance. I tend not to give "second chance"
oral presentations. I use some time in class for overall group evaluations and for personal group discussion. As indicated on the syllabus, this class will have a few "pop quizzes" as well.
There is no final exam in this course.
Note: Materials listed as (CSUN only) are restricted to CSUN students, faculty, and staff only. To access these restricted materials, CSUN stakeholders will need to enter their full CSUN email address and their CSUN password. There is a small chance this type of authentication may not work for some smartphones or tablets; in that case, simply use a laptop or desktop computer.
Course Outline/Calendar (Detail)
The purpose of this web site is to provide information and materials for students enrolled in Wayne Smith's Business 302 course, Class # 13778, for the Fall, 2020 semester.
This course meets Fri 10:00am - 12:45pm (Fri 8/28 - Fri 12/4, 16 weeks) in Zoom [ Campus Map ].
This course is taught in the online format.
This course is offered by the College of Business and Economics at California State University, Northridge (CSUN). CSU Northridge is one of 23 campuses in the California State University system.
The following summary identifies the key terms used in the course outline.
- Topic(s):
- General topic(s) to be discussed
- Coursepack:
- Readings from the coursepack [ .html ]
- Library:
- Readings from the library materials (or occasionally, a direct, online resource)
- Supplemental:
- Miscellaneous Readings
- Due:
- Assignment or report due at the immediate beginning of class
- Activity:
- done individually or in teams (announced and done in-class)
- Lecture:
- presentation and discussion led primarily by the instructor
- Video Clip(s):
- Video Clip(s) shown in class, typically from a movie or TV show
- (contingency)
- Slack time embedded during the course to cover unforeseen events
The following is the detail of the course in chronological order. Students must complete the readings and assignments before the due date.
Week 1: Fri. Aug 24, 2020
- Lecture: Enrollment Management
- Lecture: Course Introduction
- Lecture: Class Materials
- Supplemental: NACE 2019 Job Outlook Data (Required Employability Skills) [ .html ]
- Supplemental: NACE 2018 Job Outlook Data (Skill Gaps in Entry-level Professionals) [ .html ]
- Lecture: Guest, Ms. Danielle Rodriguez (Programs Coordinator, Nazarian College Career Education and Professional Development (CEPD) Office)
- office: BB2234, phone: 818-677-4697
- Due: Nazarian CEPD 'Handshake' Registration (answer the questionnaire to set up a profile) [ .html ]
- Due: Nazarian CEPD 'VMock' Registration (create a login with your CSUN email address and, if possible, upload your current resume) [ .html ]
Week 2: Fri. Sep 4, 2020
- Activity: Team Assignment
- Lecture: Team Building and prior Teams' Performance
- Coursepack: Creating Teams-Exercise #1 (Building Trust) [ .pdf ]
- Coursepack: Creating Teams-Exercise #2 (Rules of Behavior "Contract") [ .pdf ]
- Coursepack: Creating Teams
- Team "Icebreakers" [ .doc ]
- Building Effective Teams [ .ppt ]
- Humanmetrics-Jung Test (Myers-Briggs Typology Indicator)
- MBTI Assessment Test [ .html ]
- MBTI Interpretation [ .ppt ]
- Library: Woo (Teams)
- Supplemental: Student Success: The Multiple Perspectives of a Business Student [ .ppt ]
- Supplemental: The Persistent Value and Relevance of LDC Topics [ .pdf ]
Week 3: Fri. Sep 11, 2020
- Due: Exercise #1 (Building Trust)
- Due: Exercise #2 (Rules of Behavior "Contract")
- Due (Fri. Sep 11, in Handshake): Update your Handshake profile
- Due (Fri. Sep 11, in VMOCK): Upload an initial Résumé
- Library: Sandberg (Tardiness Contagion)
- Coursepack: Team Process Rules and Preparing for Cases [ .html ]
- Supplemental: Case Preparation Document ("CasePrepDoc") [ .pdf ]
- Supplemental: Case Deliverable Structure Requirements [ .pdf ]
- Supplemental: Additional Case Writing Materials [ .html ]
- Lecture: Case Process (Lifecycle)
- Coursepack: Academic Honesty [ .html ]
- Supplemental: The Behavioral Moment [ .html ]
- Lecture: Ethical Decision-making [ .ppt ]
- (contingency)
Week 4: Fri. Sep 18, 2020
- Supplemental: Student Core Values Statement [ .html ]
- Supplemental: Statement on Academic Honesty and Plagiarism [ .doc ]
- Due: Case Preparation Document for Case #1 June at the Multiplex
- Supplemental: Case #1 - Case Text
- Supplemental: Case #1 - Case Law Library
- Supplemental: Case #1 - Data File
- Supplemental: Case #1 - Coaching Presentation Slides
- Activity: Coach Case #1 June at the Multiplex
- Supplemental: Strategy (PESTEL) [ Analysis overview, Examples ]
- Lecture: Quantitative Reasoning for Case #1
- (contingency)
Week 5: Fri. Sep 25, 2020
- Lecture: Professional Influence [ .ppt ]
- Lecture: Legal Analysis for Business Case Study [ .ppt ]
- Supplemental: Requirements for Oral Presentations [ .pdf ]
- Supplemental: Formatting Requirements for Presentation Deliverables [ .pdf ]
- Supplemental: Additional Case Presenting Materials [ .html ]
- Lecture: Presentation Examples (Powerpoint presentations from my prior BUS 302 classes)
- Lecture: Presenter Teams' Responsibilities
- Lecture: Public Speaking Tips (pp. 12-5 to 12-10) [ .pdf ]
- Lecture: Audience Teams' Responsibilities [ .html ]
- (contingency)
Week 6: Fri. Oct 2, 2020
- Due: Written (all non-presentation teams) for Case #1 June at the Multiplex
- Due: Presentation (team: tbd) for Case #1 June at the Multiplex
- Activity: Discussion ("Challenge") Question Template [ .pdf ]
Week 7: Fri. Oct 9, 2020
- Due: Case Preparation Document for Case #2 Baron Art Mart
- Supplemental: Case #2 - Case Text
- Supplemental: Case #2 - Case Law Library
- Supplemental: Case #2 - Data File
- Supplemental: Case #2 - Coaching Presentation Slides
- Activity: Coach Case #2 Baron Art Mart
- Supplemental: Porter's Five Forces [ .html ]
- Lecture: Quantitative Reasoning for Case #2
Week 8: Fri. Oct 16, 2020
- Supplemental: Examples of Strong Writing: Sentences [ .ppt ], Paragraphs [ .ppt ], Arguments [ .ppt ], and Style [ .ppt ]
- Supplemental: Examples of Areas for Improvement: Language Use and Grammar [ .ppt ]
- Activity: Personal Reflection #1
- Lecture: Citations and References [ .ppt ]
- Activity: Informal Team Evaluation and Team meetings with the Instructor [ .ppt ]
- (contingency)
Week 9: Fri. Oct 23, 2020
- Due: Written (all non-presentation teams) for Case #2 Baron Art Mart
- Due: Presentation (team: tbd) for Case #2 Baron Art Mart
- Activity: Discussion ("Challenge") Question Template [ .pdf ]
Week 10: Fri. Oct 30, 2020
Due: Case Preparation Document for Case #3 Pine Trees, Inc.
- Supplemental: Case #3 - Case Text
- Supplemental: Case #3 - Case Law Library
- Supplemental: Case #3 - Data File
- Supplemental: Case #3 - Coaching Presentation Slides
- Activity: Coach Case #3 Pine Trees, Inc.
- Supplemental: Strategy (Economic Drivers) [ .pdf ]
- Lecture: Use of Secondary Sources [ .pptx ]
- Lecture: Quantitative Reasoning for Case #3
- (contingency)
Week 11: Fri. Nov 6, 2020
Due: Case Preparation Document for Case #4 Hotel California
- Supplemental: Case #4 - Case Text
- Supplemental: Case #4 - Case Law Library
- Supplemental: Case #4 - Data File
- Supplemental: Case #4 - Coaching Presentation Slides
- Activity: Coach Case #4 Hotel California
- Supplemental: Strategy (Economic Drivers) [ .pdf ]
- Lecture: Continuous Improvement for Writing - Semantics [ .ppt ]
- Lecture: Important Business Communication Skills [ .pdf ]
- Supplemental: Developing and Revising Prose: Managing your Writing Brand [ .pdf ]
- Lecture: Quantitative Reasoning for Case #4
- (contingency)
Week 12: Fri. Nov 13, 2020
- Due: Written (all non-presentation teams) for Case #3 Pine Trees, Inc.
- Due: Presentation (team: tbd) for Case #3 Pine Trees, Inc.
- Activity: Discussion ("Challenge") Question Template [ .pdf ]
- (contingency)
Week 13: Fri. Nov 20, 2020
- Due: Written (all non-presentation teams) for Case #4 Hotel California
- Due: Presentation (team: tbd) for Case #4 Hotel California
- Activity: Discussion ("Challenge") Question Template [ .pdf ]
- Supplemental: Individual Ethics Essay Materials
- Ethics Essay Scoring Rubric [ .pdf ]
- Ethics (Sample Cases) [ .html ]
- Ethics Essay Writing Errors [ .xls ]
- (contingency)
Week 14: Fri. Nov 27, 2020
- no class, Thanksgiving Day Holiday
Week 15: Fri. Dec 4, 2020
- Activity: In-class Ethics Essay
- Activity: Formal Team Evaluation
- Activity: Personal Reflection #2
- (contingency)
Finals Week: Fri. Dec 11, 2020
- Note: Special Time - (10:15am - 12:15pm)
- Note: This day and time needs to be verified by each student individually in SOLAR after the beginning of the semester (especially to make sure there are no conflicts).
- Note: For this class session, please remember to use the new Zoom address sent via email.
- (no final exam)
- Supplemental: "CalStatePays" (post-graduation salary data for several CSU campuses) [ .html ]
- Supplemental: Tips for passing the Upper Division Writing Proficiency Exam [ .pdf ]
- Supplemental: "20 Things 20-year-olds Don't Get" (Forbes, 2013) [ .pdf ]
- Supplemental: "What Does It Mean to Be Professional at Work?" (U.S. News and World Report, 2013) [ .pdf ]
- Supplemental: "Why Thousands of College Grads Start Their Careers at a Rental Car Company" (Chronicle of Higher Education, 2019) [ .pdf ]
- Library: Davidson
- Library: (anonymous) (How'd You Get That Job?)
- Lecture: End of Semester Debrief, Performance Review, Preparation for Future Success [ .ppt ]