Course Outline/Calendar
CSUN
Business 302
The Gateway Experience
Spring, 2018
13709
Mon/Wed 11:00am - 12:15pm (Mon 1/22 - Wed 5/16, 16 weeks)
BB2206
(traditional format)
Wed, May 2, 2018
[updated: Wednesday, May 2, 2018]
"There are five managerial roles; they are to set objectives, organize, motivate and communicate, measure, and develop people."
-Peter Drucker (1909-2005)
Course Outline/Calendar (Summary)
In general, the course will cover the topics and do the activities outlined in the common BUS 302 calendar.
However, the days and times for specific topics and activities will vary depending on a range of factors, including how well the class is doing in specific areas. More
information will be provided in class.
You will run and bring to class, but not turn in, the Myers-Briggs Type Indicator (MBTI) test. You will skip the "case preferences" assignment.
Exercise #1 will be done in written form, not oral form. I score the oral presentations and oral challenges as group performance rather than individual performance. I tend not to give "second chance"
oral presentations. I use some time in class for overall group evaluations and for personal group discussion. As indicated on the syllabus, this class will have a few "pop quizzes" as well.
There is no final exam in this course.
Note: Materials listed as (CSUN only) are restricted to CSUN students, faculty, and staff only. To access these restricted materials, CSUN stakeholders will need to enter their full CSUN email address and their CSUN password. There is a small chance this type of authentication may not work for some smartphones or tablets; in that case, simply use a laptop or desktop computer.
Course Outline/Calendar (Detail)
The purpose of this web site is to provide information and materials for students enrolled in Wayne Smith's Business 302 course, Class # 13709, for the Spring, 2018 semester.
This course meets Mon/Wed 11:00am - 12:15pm (Mon 1/22 - Wed 5/16, 16 weeks) in BB2206 [ Campus Map, Google Maps, Google Earth ].
The following summary identifies the key terms used in the course outline.
- Topic(s):
- General topic(s) to be discussed
- Coursepack:
- Readings from the coursepack [ .html ]
- Library:
- Readings from the library materials (or occasionally, a direct, online resource)
- HBR:
- Readings from the Harvard Business Review materials (use your full CSUN email address and password)
- Supplemental:
- Miscellaneous Readings
- Due:
- Assignment or report due at the immediate beginning of class
- Activity:
- done individually or in teams (announced and done in-class)
- Lecture:
- presentation and discussion led primarily by the instructor
- Video Clip(s):
- Video Clip(s) shown in class, typically from a movie or TV show
- (contingency)
- Slack time embedded during the course to cover unforeseen events
The following is the detail of the course in chronological order. Students must complete the readings and assignments before the due date.
Week 1: Mon. Jan 22, 2018
- Lecture: Enrollment Management
- Lecture: Course Introduction
- Lecture: Class Materials
- Supplemental: NACE 2017 Report on Employability Skills [ .html ]
Week 1: Wed. Jan 24, 2018
- (please place non-needed items in the back shelves or "cubbyholes")
- Library: Silverman (Careers)
- Lecture: Guest, Mr. Craig Oka (Director, DNCOBAE Career Education and Professional Development Office)
- office: BB2234, phone: 818-677-4697
- Lecture Presentation [ .pptx ]
- Industry Night Flyer [ .pdf ]
- Nazarian College Career Education and Professional Development ('Handshake' Registration/Log-in) [ .html ]
- Joining the 'Passport' program [ .html ]
Week 2: Mon. Jan 29, 2018
- Activity: Team Assignment
- Library: Woo (Teams)
- Lecture: Team Building and prior Teams' Performance
- Coursepack: Creating Teams-Exercise #1 (Building Trust) [ .pdf ]
- Coursepack: Creating Teams-Exercise #2 (Rules of Behavior "Contract") [ .pdf ]
- Coursepack: Creating Teams
- Team "Icebreakers" [ .doc ]
- Building Effective Teams [ .ppt ]
- Humanmetrics-Jung Test (Myers-Briggs Typology Indicator)
- Due: MBTI Assessment Test [ .html ]
- MBTI Interpretation [ .ppt ]
Week 2: Wed. Jan 31, 2018
- Supplemental: Student Success: The Multiple Perspectives of a Business Student [ .ppt ]
- Supplemental: The Persistent Value and Relevance of LDC Topics [ .pdf ]
- Coursepack: COBAE Options/Majors Presentation [ .html ]
- Lecture: COBAE Options/Majors Presentation
- Requirements for the COBAE Options Oral Presentation [ .pdf ]
- Scoring Rubric [ .xls ] (Wed. Sep 24, 2014)
Week 3: Mon. Feb 5, 2018
- Due: Exercise #1 (Building Trust)
- Due: Exercise #2 (Rules of Behavior "Contract")
- Supplemental: Sandberg (Tardiness Contagion)
- Coursepack: Team Process Rules and Preparing for Cases [ .html ]
- Supplemental: Case Preparation Document ("CasePrepDoc") [ .pdf ]
- Supplemental: Case Deliverable Structure Requirements [ .pdf ]
- Supplemental: Additional Case Writing Materials [ .html ]
- Lecture: Case Process (Lifecycle)
Week 3: Wed. Feb 7, 2018
- Lecture: Guest, Danny Cho, VP of Development, CSUN ALPFA
- Coursepack: Academic Honesty [ .html ]
- HBR: Andrews
- Supplemental: TED Talks (Dan Ariely on our buggy moral code) [ .html ]
- Lecture: Ethical Decision-making [ .ppt ]
- (contingency)
Week 4: Mon. Feb 12, 2018
- Due: Student Core Values Statement (sign and date) [ .html ]
- Due: Statement on Academic Honesty and Plagiarism (sign and date) [ .doc ]
- Due: Case Preparation Document for Case #1 June at the Multiplex
- Supplemental: Case #1 - June at the Multiplex - Case Text
- Supplemental: Case #1 - Coaching Presentation Slides
- Supplemental: Case #1 - Data File
- Activity: Coach Case #1 June at the Multiplex
- Supplemental: Strategy (PESTEL) [ Analysis overview, Examples ]
Week 4: Wed. Feb 14, 2018
Week 5: Mon. Feb 19, 2018
- Due: COBAE Options/Majors Presentation (presentation by all teams)
Week 5: Wed. Feb 21, 2018
- Coursepack: Time Management [ .html ]
- Lecture: Professional Influence [ .ppt ]
- (contingency)
Week 6: Mon. Feb 26, 2018
- Lecture: Legal Analysis for Business Case Study [ .ppt ]
- (contingency)
Week 6: Wed. Feb 28, 2018
- Coursepack: Ethics-"Stakeholders' Summit" (BAZ, Inc.) [ .doc ]
- Activity: Stakeholders' Summit
Week 7: Mon. Mar 5, 2018
- Due: Written (all teams) for Case #1 June at the Multiplex
- Activity: Critical Reasoning (Argument and Logic) for Case #1
- Due: Case Preparation Document for Case #2 Baron Art Mart
- Supplemental: Case #2 - Baron Art Mart - Case Text
- Supplemental: Case #2 - Coaching Presentation Slides
- Supplemental: Case #2 - Data File
- Activity: Coach Case #2 Baron Art Mart
- HBR: Porter (Five Forces)
Week 7: Wed. Mar 7, 2018
- Supplemental: Requirements for Oral Presentations [ .pdf ] (Fri. Sep 28, 2012)
- Supplemental: Formatting Requirements for Presentation Deliverables [ .pdf ] (Wed. Sep 1, 2010)
- Supplemental: Additional Case Presenting Materials [ .html ]
- Lecture: Presentation Examples (Powerpoint presentations from my prior BUS 302 classes)
Week 8: Mon. Mar 12, 2018
- Supplemental: Examples of Strong Writing: Sentences [ .ppt ], Paragraphs [ .ppt ], Arguments [ .ppt ], and Style [ .ppt ]
- Supplemental: Examples of Areas for Improvement: Language Use and Grammar [ .ppt ]
- (contingency)
Week 8: Wed. Mar 14, 2018
- Lecture: Presenter Team's Responsibilities
- Lecture: Public Speaking Tips (pp. 12-5 to 12-10) [ .pdf ]
- Lecture: Audience Teams' Responsibilities [ .html ]
- Lecture: Citations and References [ .ppt ]
- Activity: Informal Team Evaluation and Team meetings with the Instructor [ .ppt ]
- Activity: Personal Reflection #1
- (contingency)
Week 9: Mon. Mar 19, 2018
- (no class, Spring Recess)
Week 9: Wed. Mar 21, 2018
- (no class, Spring Recess)
Week 10: Mon. Mar 26, 2018
- Due: Written (all non-presentation teams) for Case #2 Baron Art Mart
- Due: Presentation (team: tbd) for Case #2 Baron Art Mart
- Activity: Discussion ("Challenge") Question Template (1 per team per presentation) [ .pdf ]
Week 10: Wed. Mar 28, 2018
- Topic(s): Present Case #2 Baron Art Mart
- Due: Presentation (team: tbd) for Case #2 Baron Art Mart
- Activity: Discussion ("Challenge") Question Template (1 per team per presentation) [ .pdf ]
Week 11: Mon. Apr 2, 2018
- Due: Case Preparation Document for Case #3 Pine Trees, Inc.
- Supplemental: Case #3 - Pine Trees, Inc. - Case Text
- Supplemental: Case #3 - Coaching Presentation Slides
- Supplemental: Case #3 - Data File
- Activity: Coach Case #3 Pine Trees, Inc.
- Supplemental: Strategy (Economic Drivers) [ .pdf ] (Thu. Dec 12, 2024)
Week 11: Wed. Apr 4, 2018
- Lecture: Use of Secondary Sources
- (contingency)
Week 12: Mon. Apr 9, 2018
- Due: Case Preparation Document for Case #4 Hotel California
- Supplemental: Case #4 - Hotel California - Case Text
- Supplemental: Case #4 - Coaching Presentation Slides
- Activity: Coach Case #4 Hotel California
- Supplemental: Strategy (Economic Drivers) [ .pdf ] (Thu. Dec 12, 2024)
- (contingency)
Week 12: Wed. Apr 11, 2018
- Lecture: Continuous Improvement for Writing - Semantics [ .ppt ]
- Lecture: Important Business Communication Skills [ .pdf ]
- Supplemental: Developing and Revising Prose: Managing your Writing Brand [ .pdf ]
- (contingency)
Week 13: Mon. Apr 16, 2018
- Due: Written (all non-presentation teams) for Case #3 Pine Trees, Inc.
- Due: Presentation (team: tbd) for Case #3 Pine Trees, Inc.
- Activity: Discussion ("Challenge") Question Template (1 per team per presentation) [ .pdf ]
Week 13: Wed. Apr 18, 2018
- Due: Presentation (team: tbd) for Case #3 Pine Trees, Inc.
- Activity: Discussion ("Challenge") Question Template (1 per team per presentation) [ .pdf ]
Week 14: Mon. Apr 23, 2018
- Lecture: Logical Fallacies [ .ppt ]
- Supplemental: Individual Ethics Essay Materials
- Ethics Essay Scoring Rubric [ .pdf ] (Tue. Jan 18, 2022)
- Ethics (Sample Cases) [ .html ]
- Ethics Essay Writing Errors (CSUN only) [ .xls ]
- (contingency)
Week 14: Wed. Apr 25, 2018
- Due: Written (all non-presentation teams) for Case #4 Hotel California
- Due: Presentation (team: tbd) for Case #4 Hotel California
- Activity: Discussion ("Challenge") Question Template (1 per team per presentation) [ .pdf ]
Week 15: Mon. Apr 30, 2018
- Due: Presentation (team: tbd) for Case #4 Hotel California
- Activity: Discussion ("Challenge") Question Template (1 per team per presentation) [ .pdf ]
Week 15: Wed. May 2, 2018
Week 16: Mon. May 7, 2018
- Activity: In-class Ethics Essay
Week 16: Wed. May 9, 2018
- Activity: Formal Team Evaluation
- Activity: Personal Reflection #2
- (Spring: student evaluations of faculty) (please complete by Fri. May 11th) [ .html ]
Finals Week: Wed. May 16, 2018
- Note: Special Time - (10:15am - 12:15pm)
- Note: This day and time needs to be verified by each student individually in SOLAR after the beginning of the semester (especially to make sure there are no conflicts).
- (no final exam)
- Supplemental: Tips for passing the Upper Division Writing Proficiency Exam [ .pdf ]
- Supplemental: "20 Things 20-year-olds Don't Get" (Forbes, 2013) [ .pdf ]
- Supplemental: "What Does It Mean to Be Professional at Work?" (U.S. News and World Report, 2013) [ .pdf ]
- Supplemental: "How to Sell Yourself in an Interview" (Boston Globe, 2008) [ .pdf ]
- Library: Davidson
- Lecture: End of Semester Debrief, Performance Review, Preparation for Future Success [ .ppt ]