Course Outline/Calendar
CSUN
Marketing 100
Conceptual Foundations of American Enterprise
Fall, 2011
18872
Mon/Wed 8:00am - 9:15am (Mon 8/29 - Wed 12/14, 16 weeks)
JH2206
Tue, Dec 20, 2011
[updated: Tuesday, December 20, 2011]
"There are five managerial roles; they are to set objectives, organize, motivate and communicate, measure, and develop people."
-Peter Drucker (1909-2005)
Course Outline/Calendar
The purpose of this web site is to provide information and materials for students enrolled in Wayne Smith's Marketing 100 course, Class # 18872, for the Fall, 2011 semester.
This course meets Mon/Wed 8:00am - 9:15am (Mon 8/29 - Wed 12/14, 16 weeks) in JH2206 [ Campus Map, Google Maps, Google Earth ].
The following summary identifies the key terms used in the course outline.
Note: Materials listed as (CSUN only) are restricted to CSUN students, faculty, and staff only. To access these restricted materials, CSUN stakeholders will need to enter their full CSUN email address and their CSUN password.
- Question:
- A general organizing question to place this particular material in context
- Local Focus:
- One or more pictures taken by the instructor in the greater LA area, and related to one or more concepts in the Textbook Chapter
- Topic(s):
- General topic(s) to be discussed
- Collins:
- Readings from the textbook
- Supplemental:
- Readings from the supplemental materials (or occasionally, a direct, online resource)
- Informational:
- Web page links of general interest
- Due:
- Assignment due at the immediate beginning of class
- Activity:
- done individually or in teams (announced and done in-class)
- Lecture:
- presentation and discussion led primarily by the instructor
- Homework:
- Assignment to be completed before the beginning of the next class
- Review:
- Usually a student-led review of an assignment
- Exercise:
- done individually or in teams (announced and collected in-class)
- Quiz:
- a relatively short test
- (contingency)
- Slack time embedded during the course to cover unforeseen events
The following is the detail of the course in chronological order.
Week 1: Mon. Aug 29, 2011
Question: How is success defined in this course?
- Topic(s): Enrollment Management, Class Materials
- Topic(s): Class Overview, Class in Context
- Informational: Tips Organized Specifically for First-time Freshmen [ .html ]
- Informational: Information Specifically Organized for UNIV 100 Students [ .html ]
- Tips from the "Learning Habits" Project [ .pdf ]
- Informational: CSUN Students can print 20 free pages per day in the University Student Union (USU) [ .html ]
Week 1: Wed. Aug 31, 2011
Question: How do we acknowledge, understand, and leverage the student diversity in this course?
- Topic(s): Class Introductions
- Activity: Class "Icebreaker" [ .ppt ]
- Additional/Optional Activity: (Thursday, Sep. 1) 11:30am-1:00pm and - 5:30pm-7:30pm (Bayramian Hall Lawn) President's Picnic
Week 2: Mon. Sep 5, 2011
Week 2: Wed. Sep 7, 2011
Question: What is the value of a business to society?
Question: How does GPA change over time at the University?
- Lecture: Guest (Ms. Adriana Garcia-Marin, Peer Mentor Coordinator)
- Due: Assignment: Moodle
- Due: Assignment: Student Essay #1
- Supplemental: CSUN Provost Dr. Harry Hellenbrand's Message to Students (Fall, 2011) [ .pdf ]
- Supplemental: University Diaries
- Supplemental: Student Success: Overcoming Pernicious Myths [ .ppt ]
- Additional/Optional Activity: Thu. Sep 8, 2011 - 6:00pm-7:15pm Freshman Convocation
Week 3: Mon. Sep 12, 2011
Question: What are the wider organizational missions and individual values in the contemporary, global economy?
- Collins: Ch. 1, The Foundations of Business
- Collins: Ch. 2, Business Ethics and Social Responsibility
- Supplemental: Rossy
- Supplemental: TED Talks (Dan Ariely on our buggy moral code) [ .html ]
Week 3: Wed. Sep 14, 2011
Question: How do professionals, managers, and executives get heard above the organizational noise?
- Lecture: Continuous Improvement for Writing
- Activity: Interactive Panel Discussion with Peer Mentors [ Icebreaker ] [ Panel Questions ]
- Informational: Activities with the Peer Mentors [ .pdf ]
Week 4: Mon. Sep 19, 2011
Question: What is the impact of Internationalization and Globalization in Business and Industry?
- Collins: Ch. 3, Business in Global Environment
- Additional/Optional Activity: (Tuesday, Sep. 20) 9:30am-1:30pm and 3:00pm-6:00pm (Between Juniper Hall and Knoski Aud.) COBAE Welcome Day
Week 4: Wed. Sep 21, 2011
Question: How does a strong student both study for and evaluate the performace of a quiz or test?
- Due: (Fri, Sep 23) By this time, each student must have met outside of class with her or his Peer Mentor (Peer Mentor will initiate contact)
- Quiz: Quiz #1
- Supplemental: Deresiewicz (Disadvantages)
- Supplemental: Shellenbarger
- Supplemental: Student Success: How is College very different from High School? [ .ppt ]
Week 5: Mon. Sep 26, 2011
Question: How should economic and property rights be identified, allocated, measured, and managed?
- Collins: Ch. 4, Selecting a Form of Business Ownership
- Activity: Career Center Online (self-registration instructions)
Week 5: Wed. Sep 28, 2011
Question:
Week 6: Mon. Oct 3, 2011
Question: What is the role of Entrepreneurship in today's economy?
- Collins: Ch. 5, The Challenges of Starting a Business
Week 6: Wed. Oct 5, 2011
Question: How do students locate and retrieve electronic articles via the CSUN Library online databases?
- Activity: Career Center Orientation (Part 2 of 2, StengthsQuest Interpretation) (meet in class as usual, bring your printed "StrengthsQuest" report with you)
- Supplemental: Student Success: How does one complement the 'story-narrative' theme in life with the 'scientific-logic' theme in College? [ .ppt ]
Week 7: Mon. Oct 10, 2011
Question: What does management look like at 30,000 feet?
Question: What are the primary activities of management?
Question: Who is a manager?
- Collins: Ch. 6, Managing for Business Success
- Supplemental: Sample Management 360 Course Outline [ .html ]
- Additional/Optional Activity: Tue. Oct 11, 2011 - 6:30pm-8:30pm 'Money Matters' .pdf (Community Center at CSUN Housing)
Week 7: Wed. Oct 12, 2011
Question:
- Supplemental: Deresiewicz (Friendship)
- Activity: "Faux Friendship" [ .ppt ]
Week 8: Mon. Oct 17, 2011
Question: How does an organization leverage labor-intensive infrastructures?
Question: What are the origins of motivation?
- Collins: Ch. 7, Recruiting, Motivating, and Keeping Quality Employees
- Student-led Discussion Issues [ .pdf ]
- Supplemental: Drucker
- Supplemental: Quiz #2 Sample Open-ended Questions [ .pdf ]
- Additional/Optional Activity: Tue. Oct 18, 2011 - 10:00am-1:00pm Career Center 'Fall Job Fair' (USU, Northridge Center) [ .html ]
Week 8: Wed. Oct 19, 2011
Question:
- Quiz: Quiz #2
- Supplemental: Towards Insightful Questions
Week 9: Mon. Oct 24, 2011
Question: How does one communicate?
Question: How does one attend to managing one's significant others (i.e., bosses and teammates)?
Question: How does a student become a strong researcher using the resources of the CSUN Library?
- Additional/Optional Activity: Student Online Readiness Test (Is an Online course a good fit for you?) [ .html ]
- Collins: Ch. 8, Teamwork and Communications
- Due: U100 Library Tutorial
Week 9: Wed. Oct 26, 2011
Question:
- Supplemental: O'Neill
- Lecture: Guest (Ms. Naomi Ogaldez, CSUN Project DATE, sexual assault awareness and prevention)
- In-class Presentation [ .ppt ]
Week 10: Mon. Oct 31, 2011
Question: Who is the Customer?
- Collins: Ch. 9, Marketing: Providing Value to Customers
Week 10: Wed. Nov 2, 2011
Question: What does the Customer Value?
- Due: (Fri, Nov 4) By this time, each student must have identified a possible academic resource (e.g., Learning Resource Center, Writing Center, etc.) with her or his Peer Mentor
- Supplemental: Porter's Generic Strategies (Wikipedia) [ .html ]
- Due: Current event article (Marketing)
Week 11: Mon. Nov 7, 2011
Question: What is Quality and Productivity?
- Collins: Ch. 10, Product Design and Development
- Additional/Optional Activity: (Tuesday, Nov. 8) 5:30pm-6:30pm (JH2230) "150 hour rule for Accounting students"
Week 11: Wed. Nov 9, 2011
Week 12: Mon. Nov 14, 2011
Question: How do we manage for efficiency?
- Collins: Ch. 11, Operations Management in Manufacturing and Service Industries
Week 12: Wed. Nov 16, 2011
Question: What is reading comprehension and how does it improve with maturity?
Question: How do we refine and repurpose our Library research skills?
Question: How do students research and study together?
- Topic(s):
- (Student Evaluations)
- Topic(s): Review of Library Searching
- Supplemental: Wadhwa
- Supplemental: Student Success: How does one 'switch minds' between Lower-Division Core courses? [ .ppt ]
Week 13: Mon. Nov 21, 2011
Question: How do we present financial data to others, especially investors, in a reliable and valid way?
- Topic(s):
- Collins: Ch. 12, The Role of Accounting in Business
- Supplemental: Powerpoint slides (Chapter summary) [ .ppt ]
Week 13: Wed. Nov 23, 2011
Question:
- Supplemental: Surowiecki
- Activity: "Later" [ .ppt ]
- Supplemental: Quiz #3 Sample Open-ended Questions [ .pdf ]
- (discuss "Thanksgiving Exercise")
- Supplemental: Student Success: How does one think about GE Courses? [ .ppt ]
Week 14: Mon. Nov 28, 2011
Question: How do we manage our internal financial portfolios, and how do we adapt to the external financial environment?
- Collins: Ch. 13, Managing Financial Resources
- Collins: Ch. 14, Personal Finances
- Due: "Thanksgiving Exercise"
- Quiz: Quiz #3
- Supplemental: Student Success: How Does One Absorb and Create Culture? [ .ppt ]
- Additional/Optional Activity: Wed. Nov 30, 2011 - 10:00am-3:00pm and Thu. Dec 1 - 10:00am-3:00pm Freshman Celebration
Week 14: Wed. Nov 30, 2011
Question: How do we measure and manage our information and communications resources?
- Topic(s):
- Supplemental: Seelig
- Collins: Ch. 15, Managing Information and Technology
- Due: Assignment: Cultural Event
- Supplemental: Quiz #4 Sample Open-ended Questions [ .pdf ]
Week 15: Mon. Dec 5, 2011
Question: How do we improve our understanding of the statutory and relevant case history of business-related laws (e.g., torts)
- Due: Assignment: Student Essay #2
- Activity: Reflections by Peer Mentors (Anait, Christina, Veanet)
- Collins: Ch. 16, The Legal and Regulatory Environment of Business
- Supplemental: Merriman
Week 15: Wed. Dec 7, 2011
Question: How can future business students improve their use of MS-Excel and MS-Access?
- Topic(s): What is College?
- Due: (Fri, Dec 9) By this time, each student should have been invited to at least one CSUN event (e.g., Student Club, etc.) with her or his Peer Mentor
- Supplemental: Student Success: The Multiple Perspectives of a Business Student [ .ppt ]
- Open Questions [ .ppt ] (Mon. May 23, 2011)
- Lecture: End of Semester Brief [ .ppt ] (Tue. Dec 6, 2011)
- Lecture: Materials for Further Study [ .html ] (Wed. Dec 7, 2011)
Finals Week: Mon. Dec 12, 2011 (8:00am - 10:00am)
- (no final exam, no class meeting)