CSUN
Marketing 100
Conceptual Foundations of American Enterprise

Wayne Smith   [ wayne.smith@csun.edu ]

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The text on this web page is licensed under a Creative Commons License.

[updated: Wednesday, December 7, 2011]


"Never regard study as a duty, but as the enviable opportunity to learn to know the liberating influence of beauty in the realm of the spirit for your own personal joy and to the profit of the community to which your later work belongs."
-Albert Einstein (1879-1955)

Contents

Preface

The purpose of this web site is to provide links to supplementary materials ("materials for further study") that may be of some interest to students after the completion of the UNIV 100 course.

Recommended Reading (CSUN Library)

The following is a list of ten books available in the CSUN Library that I believe every freshman student in the pre-Accounting or Business cohort of UNIV 100 should read before they graduate. These books may be excellent Summer reading in particular.

Recommended Reading (full-text, online)

The following is a list of ten books available online for free (as in "speech") from Project Gutenberg. The Copyrights on these works have expired and volunteers have transcribed the text of book into electronic form (.txt or .pdf).

Supplementary "Open Courseware" courses ("Additional Courses")

A few universities post materials for one or more complete courses online. The following complete courses are tangentially related to CSUN BUS 302. The beauty of these offerings is that the entire course, including all lectures, is online and available at no charge. For commuter students--such as nearly all CSUN students--the audio-only format can be very useful. But depending on both the technical nature of the course and the learning style of the student, the audio-video format (if available for a given course) might be more useful.




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