Course Outline/Calendar

CSUN
Marketing 100
Conceptual Foundations of American Enterprise

Fall, 2011
18873
Tue/Thu 9:30am - 10:45am (Tue 8/30 - Thu 12/15, 16 weeks)
JH2230

Wayne Smith   [ wayne.smith@csun.edu ]

Creative Commons License
The text on this web page is licensed under a Creative Commons License.
[updated: Tuesday, December 20, 2011]

"There are five managerial roles; they are to set objectives, organize, motivate and communicate, measure, and develop people."
-Peter Drucker (1909-2005)

Course Outline/Calendar

The purpose of this web site is to provide information and materials for students enrolled in Wayne Smith's Marketing 100 course, Class #  18873, for the Fall, 2011 semester. This course meets Tue/Thu 9:30am - 10:45am (Tue 8/30 - Thu 12/15, 16 weeks) in JH2230 [ Campus Map, Google Maps, Google Earth ].

The following summary identifies the key terms used in the course outline.

Note: Materials listed as (CSUN only) are restricted to CSUN students, faculty, and staff only. To access these restricted materials, CSUN stakeholders will need to enter their full CSUN email address and their CSUN password.

Question:
A general organizing question to place this particular material in context
Local Focus:
One or more pictures taken by the instructor in the greater LA area, and related to one or more concepts in the Textbook Chapter
Topic(s):
General topic(s) to be discussed
Collins:
Readings from the textbook
Supplemental:
Readings from the supplemental materials (or occasionally, a direct, online resource)
Informational:
Web page links of general interest
Due:
Assignment due at the immediate beginning of class
Activity:
done individually or in teams (announced and done in-class)
Lecture:
presentation and discussion led primarily by the instructor
Homework:
Assignment to be completed before the beginning of the next class
Review:
Usually a student-led review of an assignment
Exercise:
done individually or in teams (announced and collected in-class)
Quiz:
a relatively short test
(contingency)
Slack time embedded during the course to cover unforeseen events

The following is the detail of the course in chronological order.

Week 1: Tue. Aug 30, 2011
Question: How is success defined in this course?
Week 1: Thu. Sep 1, 2011
Question: How do we acknowledge, understand, and leverage the student diversity in this course?
Week 2: Tue. Sep 6, 2011
Question: What is the value of a business to society?
Week 2: Thu. Sep 8, 2011
Question: How does GPA change over time at the University?
Week 3: Tue. Sep 13, 2011
Question: What are the wider organizational missions and individual values in the contemporary, global economy?
Local Focus: Ch. 1 - Economics
Local Focus: Ch. 2 - Ethics
Local Focus: Ch. 2 - Corporate Social Responsibility
Week 3: Thu. Sep 15, 2011
Question: How do professionals, managers, and executives get heard above the organizational noise?
Week 4: Tue. Sep 20, 2011
Question: What is the impact of Internationalization and Globalization in Business and Industry?
Local Focus: Ch. 3 - Globalization
Week 4: Thu. Sep 22, 2011
Question: How does a strong student both study for and evaluate the performace of a quiz or test?
Week 5: Tue. Sep 27, 2011
Question: How should economic and property rights be identified, allocated, measured, and managed?
Local Focus: Ch. 4 - Ownership
Week 5: Thu. Sep 29, 2011
Question: What is the role of Entrepreneurship in today's economy?
Local Focus: Ch. 5 - Business Start-ups
Week 6: Tue. Oct 4, 2011
Question:
Week 6: Thu. Oct 6, 2011
Question: How do students locate and retrieve electronic articles via the CSUN Library online databases?
Week 7: Tue. Oct 11, 2011
Question: What does management look like at 30,000 feet?
Question: What are the primary activities of management?
Question: Who is a manager?
Local Focus: Ch. 6 - Management
Week 7: Thu. Oct 13, 2011
Question:
Week 8: Tue. Oct 18, 2011
Question: How does an organization leverage labor-intensive infrastructures?
Question: What are the origins of motivation?
Local Focus: Ch. 7 - Management (Staffing)
Week 8: Thu. Oct 20, 2011
Question:
Week 9: Tue. Oct 25, 2011
Question: How does one communicate?
Question: How does one attend to managing one's significant others (i.e., bosses and teammates)?
Question: How does a student become a strong researcher using the resources of the CSUN Library?
Local Focus: Ch. 8 - Management (Teamwork/Communication)
Week 9: Thu. Oct 27, 2011
Question:
Week 10: Tue. Nov 1, 2011
Question: Who is the Customer?
Local Focus: Ch. 9 - Marketing
Week 10: Thu. Nov 3, 2011
Question: What does the Customer Value?
Week 11: Tue. Nov 8, 2011
Question: What is Quality and Productivity?
Local Focus: Ch. 10 - (Product/Process) Design
Week 11: Thu. Nov 10, 2011
Question: What is reading comprehension and how does it improve with maturity?
Question: How do we refine and repurpose our Library research skills?
Question: How do students research and study together?
Week 12: Tue. Nov 15, 2011
Question: How do we manage for efficiency?
Local Focus: Ch. 11 - Operations
Week 12: Thu. Nov 17, 2011
Question: How do we present financial data to others, especially investors, in a reliable and valid way?
Local Focus: Ch. 12 - Accounting
Week 13: Tue. Nov 22, 2011
Week 13: Thu. Nov 24, 2011
Question:
Week 14: Tue. Nov 29, 2011
Question: How do we manage our internal financial portfolios, and how do we adapt to the external financial environment?
Local Focus: Ch. 13 - Finance
Local Focus: Ch. 14 - Personal Finance
Week 14: Thu. Dec 1, 2011
Question: How do we measure and manage our information and communications resources?
Local Focus: Ch. 15 - Information Systems and Technology
Week 15: Tue. Dec 6, 2011
Question: How do we improve our understanding of the statutory and relevant case history of business-related laws (e.g., torts)
Local Focus: Ch. 16 - Legal and Regulatory
Week 15: Thu. Dec 8, 2011
Question: How can future business students improve their use of MS-Excel and MS-Access?
Finals Week: Tue. Dec 13, 2011 (8:00am - 10:00am)

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