CSUN
Marketing 100
Conceptual Foundations of American Enterprise
[updated: Tuesday, May 29, 2018]
"The Internet changes everything."
-Bill Gates (1955-)
Preface
The purpose of these materials is to provide additional depth in a few key areas within the broad subject of management and organizational behavior.
These materials should be accessed and printed by the end of the first week of class. Please bring these articles with you
to class. You may wish to use a "three-hole punch" for each printed articles and place them in a three-ring binder for convenience.
The placement and use of each article with the course is listed in the Course Outline.
Access Instructions
The reference in brackets at the end of each citation is a link to either the public web site from which the article may be accessed or the CSUN Library online database.
For CSUN Library articles, one good search strategy is to:
- Using your web browser, navigate to the CSUN Library web page.
- Select "Journals" in the lower-middle of the screen under "More search options" which, in turn, is under the banner "OneSearch".
- Enter the title of the periodical (e.g., "Wall Street Journal") as listed in the citation below.
- For some periodicals, there is more than one variation of the periodical, so you need to select the specific variation that you need. For example, for "Wall Street Journal", select "Wall Street journal (Eastern ed. : Online),The Wall Street journal."
- For some periodicals, the periodical is available from more than one electronic database, so you need to select the specific electronic database that you need. For example, for "Wall Street Journal", use the "ProQuest ABI/INFORM Collection" electronic database.
- (note: At this point, if you--the student--are located off-campus, you will need to enter your CSUN ID and password to access the database.)
- Enter a few words from the title of the article (and these few words can be copy-and-pasted directly from the citations below). Also, I recommend putting double-quotes (") around the text because some characters, such as colon (:) and single-quotes (') are reserved for the system and can cause searching problems. Press Enter or select "Search".
- Review the results from the database search query, and locate the specific article that you need. If the article you need isn't listed, you need to review the search query you used in the prior step (and perhaps repeat the prior step with a slightly different query).
- I recommend selecting the highest-quality print output that is available. Often, this means selecting the "PDF" or "Full Text" format.
- Print the article, read the article, and bring it to class.
Note: Additional CSUN Library databases of compelling interest to business students are collected in the Information Sources: Business and Economics index.
Peer-Reviewed Materials
In general, the "peer-reviewed" materials are "theory-based" readings. These are significant in rigor and have provided persistent insight, often over decades.
Non-Peer-Reviewed Materials
In general, the "non-peer-reviewed" materials are "practice-based" materials.
These are timely in relevance and tend to be good examples of either best business practices or complex issues that are likely to confront a future manager.
- Deresiewicz, W. (2008), "The Disadvantages of an Elite Education: Our best universities have forgotten that the reason they exist is to make minds, not careers", The American Scholar, Summer 77(3) [ CSUN Library (Academic Search Elite) ]
- Deresiewicz, W. (2009), "Faux Friendship", The Chronicle of Higher Education, Dec 11 56(13) [ CSUN Library (Academic Search Elite) ]
- Deresiewicz, W. (2010), "Solitude and Leadership: If you want others to follow, learn to be alone with your thoughts", The American Scholar, Spring 79(2) [ CSUN Library (Academic Search Elite) ]
- Drucker, P. (2004), "What Makes an Effective Executive", Harvard Business Review, Jun 82(6) [ CSUN Library (Business Search Elite) ]
- Merriman, D. (2010), "The College as a Philanthropy. Yes, a Philanthropy", The Chronicle of Higher Education, Nov 5 57(11) [ CSUN Library (Academic Search Elite) ]
- Noe, A., (2010), "How To Live Forever! Or Why Habits Are A Curse", National Public Radio, Oct 1 [ .html ]
- O'Neill, J. (2011), "If the dog ate your homework, read this", Los Angeles Times, May 22 [ CSUN Library (ProQuest Complete) ]
- Rossy, G. (2008), "5 Simple Questions on Ethics", The Daily News of Los Angeles, Mar 14 [ CSUN Library (Factiva) ]
- Seelig, T. (2006), "What I Wish I Knew When I Was 20 (Dr. Tina Seelig, Stanford University)" (audio [ .mp3 ])
- Shellenbarger, S. (2011), "Toughest Exam Question: What Is the Best Way to Study?", Wall Street Journal, Oct 26 [ CSUN Library (ABI Inform) ]
- Surowiecki, J. (2010), "Later: What does procrastination tell us about ourselves?", The New Yorker, Oct 11 86(31) [ CSUN Library (LexisNexis Academic) ]
- UD, (2008), "Better Living Through Consciousness: Why You Should Take Your College Education Seriously", University Diaries, Apr 8 [ .html ]
- Wadhwa, V., (2011), "Engineering vs. Liberal Arts: Who’s Right?-Bill or Steve?", TechCrunch, Mar 21 [ .html ]
Reference Materials
The "quasi-peer-reviewed" materials are short, "encyclopedic-like" materials.
These are good starting points for initial study and further intellectual pursuit.
Instructor-provided Materials
The materials are brief summaries of topics that are typically not included
in the textbook or other materials. These materials originate with the instructor in some form.
- The Six Professors You Meet in College [ .pdf ] (Saturday, September 11, 2010)
- Towards Insightful Questions [ .pdf ] (Tuesday, April 25, 2017)