Course Outline/Calendar
CSUN
Business 302
The Gateway Experience
Fall, 2021
13693
Mon/Wed 11:00am - 12:15pm (Mon 8/30 - Mon 12/13, 16 weeks)
Zoom
(online format)
Sun, Dec 12, 2021
[updated: Sunday, December 12, 2021]
"There are five managerial roles; they are to set objectives, organize, motivate and communicate, measure, and develop people."
-Peter Drucker (1909-2005)
Course Outline/Calendar (Summary)
In general, the course will cover the topics and do the activities outlined in the common BUS 302 calendar.
However, the days and times for specific topics and activities will vary depending on a range of factors, including how well the class is doing in specific areas. More
information will be provided in class.
You will run and bring to class, but not turn in, the Myers-Briggs Type Indicator (MBTI) test. You will skip the "case preferences" assignment.
Exercise #1 will be done in written form, not oral form. I score the oral presentations and oral challenges as group performance rather than individual performance. I tend not to give "second chance"
oral presentations. I use some time in class for overall group evaluations and for personal group discussion. As indicated on the syllabus, this class will have a few "pop quizzes" as well.
There is no final exam in this course.
Note: Materials listed as (CSUN only) are restricted to CSUN students, faculty, and staff only. To access these restricted materials, CSUN stakeholders will need to enter their full CSUN email address and their CSUN password. There is a small chance this type of authentication may not work for some smartphones or tablets; in that case, simply use a laptop or desktop computer.
Course Outline/Calendar (Detail)
The purpose of this web site is to provide information and materials for students enrolled in Wayne Smith's Business 302 course, Class # 13693, for the Fall, 2021 semester.
This course meets Mon/Wed 11:00am - 12:15pm (Mon 8/30 - Mon 12/13, 16 weeks) in Zoom [ Campus Map ].
This course is taught in the online format.
This course is offered by the College of Business and Economics at California State University, Northridge (CSUN). CSU Northridge is one of 23 campuses in the California State University system.
The following summary identifies the key terms used in the course outline.
- Topic(s):
- General topic(s) to be discussed
- Coursepack:
- Readings from the coursepack [ .html ]
- Library:
- Readings from the library materials (or occasionally, a direct, online resource)
- Supplemental:
- Miscellaneous Readings
- Due:
- Assignment or report due at the immediate beginning of class
- Activity:
- done individually or in teams (announced and done in-class)
- Lecture:
- presentation and discussion led primarily by the instructor
- Video Clip(s):
- Video Clip(s) shown in class, typically from a movie or TV show
- (contingency)
- Slack time embedded during the course to cover unforeseen events
The following is the detail of the course in chronological order. Students must complete the readings and assignments before the due date.
Week 1: Mon. Aug 30, 2021
- Lecture: Enrollment Management
- Lecture: Course Introduction
- Lecture: Class Materials
- Supplemental: NACE 2019 Job Outlook Data (Required Employability Skills) [ .pdf ] [ .html (source) ]
- Supplemental: NACE 2018 Job Outlook Data (Skill Gaps in Entry-level Professionals) [ .pdf ] [ .html (source) ]
Week 1: Wed. Sep 1, 2021
- Lecture: Guest, Craig Oka/Danielle Rodriguez/Kelsey Beisecker (Director/Coordinator(s), Nazarian College Career Education and Professional Development (CEPD) Office)
- office: BB2234, phone: 818-677-4697
- Due: Nazarian CEPD 'Handshake' Registration (answer the questionnaire to set up a profile) [ .html (login) ] [ .pdf (more Assignment details) ]
- Due: Nazarian CEPD 'VMock' Registration (create a login with your CSUN email address and upload your current resume twice) [ .html (login) ] [ .pdf (more Assignment details) ]
- Supplemental: Important Career Dates For Fall, 2021 [ .pdf ]
Week 2: Mon. Sep 6, 2021
- (no class, Labor Day Holiday)
Week 2: Wed. Sep 8, 2021
- Lecture (Fall): Guest, Sebastian Chavez, Vice-President of Meetings
- CSUN ALPFA [ .html ], Flyers: Why Join? [ .jpeg ], Virtual 'Table Sitting' hours [ .jpeg ]
- Activity: Team Assignment
- Lecture: Team Building and prior Teams' Performance
- Coursepack: Creating Teams-Exercise #1 (Building Trust) [ .pdf ]
- Coursepack: Creating Teams-Exercise #2 (Rules of Behavior "Contract") [ .pdf ]
- Coursepack: Creating Teams
- Team "Icebreakers" [ .doc ]
- Building Effective Teams [ .ppt ]
- Humanmetrics-Jung Test (Myers-Briggs Typology Indicator)
- MBTI Assessment Test [ .html ]
- MBTI Interpretation [ .ppt ]
- Library: Woo (Teams)
Week 3: Mon. Sep 13, 2021
- Supplemental: Student Success: The Multiple Perspectives of a Business Student [ .ppt ]
- Supplemental: The Persistent Value and Relevance of LDC Topics [ .pdf ]
Week 3: Wed. Sep 15, 2021
- Due: Exercise #1 (Building Trust)
- Due: Exercise #2 (Rules of Behavior "Contract")
- Library: Sandberg (Tardiness Contagion)
- Supplemental: Case Preparation Document ("CasePrepDoc") [ .pdf ]
- Supplemental: Case Deliverable Structure Requirements [ .pdf ]
- Supplemental: Additional Case Writing Materials [ .html ]
- Lecture: Case Process (Lifecycle)
Week 4: Mon. Sep 20, 2021
- Lecture (Fall): Guest, Yonghe Xiao, Vice-President of Sponsorship
- CSUN American Marketing Association (AMA) [ .html ], Presentation: [ .pptx ]
- Due (Fri. Sep. 24, in Handshake): Update your Handshake profile
- Due (Fri. Sep. 24, in VMOCK): Upload an initial Résumé and an updated Résumé
- Supplemental: The Behavioral Moment [ .html ]
- Lecture: Ethical Decision-making [ .ppt ]
- (contingency)
Week 4: Wed. Sep 22, 2021
Week 5: Mon. Sep 27, 2021
- Lecture: Quantitative Reasoning for Case #1
- (contingency)
Week 5: Wed. Sep 29, 2021
- Lecture: Professional Influence [ .ppt ]
- Lecture: Legal Analysis for Business Case Study [ .ppt ]
Week 6: Mon. Oct 4, 2021
- Supplemental: Requirements for Oral Presentations [ .pdf ]
- Supplemental: Formatting Requirements for Presentation Deliverables [ .pdf ]
- Supplemental: Additional Case Presenting Materials [ .html ]
- Lecture: Presentation Examples (Powerpoint presentations from my prior BUS 302 classes)
Week 6: Wed. Oct 6, 2021
- Lecture: Presenter Teams' Responsibilities
- Lecture: Public Speaking Tips (pp. 12-5 to 12-10) [ .pdf ]
- Lecture: Audience Teams' Responsibilities [ .html ]
- (contingency)
Week 7: Mon. Oct 11, 2021
- Due: Written (all non-presentation teams) for Case #1 June at the Multiplex
- Due: Presentation (team: tbd) for Case #1 June at the Multiplex
- Activity: Discussion ("Challenge") Question Template [ .pdf ]
Week 7: Wed. Oct 13, 2021
- Due: Presentation (team: tbd) for Case #1 June at the Multiplex
- Activity: Discussion ("Challenge") Question Template [ .pdf ]
Week 8: Mon. Oct 18, 2021
Week 8: Wed. Oct 20, 2021
- Supplemental: Examples of Strong Writing: Sentences [ .ppt ], Paragraphs [ .ppt ], Arguments [ .ppt ], and Style [ .ppt ]
- Supplemental: Examples of Areas for Improvement: Language Use and Grammar [ .ppt ]
- Lecture: Quantitative Reasoning for Case #2
- Activity: Personal Reflection #1 (done and submitted in class)
- (contingency)
Week 9: Mon. Oct 25, 2021
- Mid-course Team Evaluation
- Activity: Informal Team Evaluation [ .pdf ] (Tue. Nov 9, 2021)
- Activity: Performance Improvement [ .ppt ] (Wed. Jan 11, 2017)
- Activity: Team meeting with the Instructor (if necessary)
- Lecture: Citations and References [ .ppt ]
- (contingency)
Week 9: Wed. Oct 27, 2021
- Due: Written (all non-presentation teams) for Case #2 Crafts Matrix
- Due: Presentation (team: tbd) for Case #2 Crafts Matrix
- Activity: Discussion ("Challenge") Question Template [ .pdf ]
Week 10: Mon. Nov 1, 2021
- Due: Presentation (team: tbd) for Case #2 Crafts Matrix
- Activity: Discussion ("Challenge") Question Template [ .pdf ]
Week 10: Wed. Nov 3, 2021
Week 11: Mon. Nov 8, 2021
Week 11: Wed. Nov 10, 2021
- Lecture: Use of Secondary Sources [ .pptx ]
- Lecture: Quantitative Reasoning for Case #3
- (contingency)
Week 12: Mon. Nov 15, 2021
- Lecture: Continuous Improvement for Writing - Semantics [ .ppt ]
- Lecture: Important Business Communication Skills [ .pdf ]
- Supplemental: Developing and Revising Prose: Managing your Writing Brand [ .pdf ]
- Lecture: Quantitative Reasoning for Case #4
- (contingency)
Week 12: Wed. Nov 17, 2021
- Due: Written (all non-presentation teams) for Case #3 Holiday Decorations
- Due: Presentation (team: tbd) for Case #3 Holiday Decorations
- Activity: Discussion ("Challenge") Question Template [ .pdf ]
Week 13: Mon. Nov 22, 2021
- Due: Presentation (team: tbd) for Case #3 Holiday Decorations
- Activity: Discussion ("Challenge") Question Template [ .pdf ]
Week 13: Wed. Nov 24, 2021
- Supplemental: Individual Ethics Essay Materials
- Ethics Essay Scoring Rubric [ .pdf ]
- Ethics (Sample Cases)
- Ethics Essay Writing Errors [ .xls ]
- (contingency)
Week 14: Mon. Nov 29, 2021
- Due: Written (all non-presentation teams) for Case #4 Arizona Highways
- Due: Presentation (team: tbd) for Case #4 Arizona Highways
- Activity: Discussion ("Challenge") Question Template [ .pdf ]
Week 14: Wed. Dec 1, 2021
- Due: Presentation (team: tbd) for Case #4 Arizona Highways
- Activity: Discussion ("Challenge") Question Template [ .pdf ]
Week 15: Mon. Dec 6, 2021
- Activity: In-class Ethics Essay (done and submitted in class)
Week 15: Wed. Dec 8, 2021
- Activity: Personal Reflection #2 (done and submitted in class)
- Activity: Formal Team Evaluation (done and submitted in class)
- (contingency)
Week 16: Mon. Dec 13, 2021
- (no class, study for your other classes)
- (contingency)
Finals Week: Wed. Dec 15, 2021
- Note: Special Time - (10:15am - 12:15pm)
- Note: This day and time needs to be verified by each student individually in SOLAR after the beginning of the semester (especially to make sure there are no conflicts).
- Note: For this class session, please remember to use the new Zoom address sent via email.
- (no final exam)
- Supplemental: "CalStatePays" (post-graduation salary data for several CSU campuses) [ .html ]
- Supplemental: Tips for passing the Upper Division Writing Proficiency Exam [ .pdf ]
- Supplemental: "20 Things 20-year-olds Don't Get" (Forbes, 2013) [ .pdf ]
- Supplemental: "What Does It Mean to Be Professional at Work?" (U.S. News and World Report, 2013) [ .pdf ]
- Supplemental: "Why Thousands of College Grads Start Their Careers at a Rental Car Company" (Chronicle of Higher Education, 2019) [ .pdf ]
- Library: Davidson
- Library: (anonymous) (How'd You Get That Job?)
- Lecture: End of Semester Debrief, Performance Review, Preparation for Future Success [ .ppt ]