"Customers want goods that will benefit them. After-sales service is more important than before-sales service. It is through such service that one gets permanent customers."
-Konosuke Matsushita (1894-1989)

Contents

• Preface
• Recommended Reading (CSUN Library)
• Recommended Viewing (CSUN Media Library)
• Recommended Reading (full-text, online)
• Supplementary "Open Courseware" materials ("Management Text")
• TED Talks ("Brief Technology Presentations")
• Supplementary "Open Courseware" materials ("Management Radio")
• Supplementary Streaming Videos ("Management TV")

Preface

The purpose of this web site is to provide links to supplementary materials ("materials for further study") that may be of some interest to students after the completion of the BUS 550 course.

Recommended Reading (CSUCI Library)

The following is a list of ten books available in the CSUCI Library that I believe every student of Management Information Systems should read before they graduate. These books may be excellent Summer reading in particular.

• Brown, J. S., and Duguid, P. (2000), The Social Life of Information, Harvard Business School Press, Boston:MA. [ .html ]
• Davenport, T. and Prusak, L. (1997), Information Ecology: Mastering the Information and Knowledge Environment (3rd ed.), Oxford University Press, New York:NY. [ .html ]
• Drucker, P. (1968), The Effective Executive, Harper and Row, New York:NY. [ .html ]
• Huberman, B. (2001), The Laws of the Web: Patterns in the Ecology of Information, MIT Press, Cambridge:MA. [ .html ]
• Kidder, T. (1981), The Soul of a New Machine, Back Bay Books. [ .html ]
• Kouzes, J., and Posner, B. (2002), The Leadership Challenge (3rd ed.), Jossey-Bass, San Francisco:CA. [ .html ]
• Raymond, E. (2001), The Cathedral and the Bazaar: Musings on Linux and Open Source by an Accidental Revolutionary, O'Reilly. [ .html ]
• Strassman, P. (1990), The Business Value of Computers, Information Economics Press, New Canaan:CT. [ .html ]

In addition, many other authors have made important contributions to the management field. Books by any of the following authors would be of very high quality and would make for a deeper exploration of the topics discussed in this course.

• Strassman, P. (IT Value/Policy/Dynamics)
• Stallings, W. (Information Technologies/Communications)

Recommended Viewing (CSUN Media Library)

The following is a list of ten videos available in the CSUN Media Library that I believe every student of Management should view before they graduate. These videos are excellent supplementary materials.

• Dawson-Pick, D. (1997), W. Edward Deming: prophet unheard, Films for the Humanities, Princeton:NJ. [ .html ]

Recommended Reading (full-text, online)

The following is a list of ten books available online for free (as in "speech") from Project Gutenberg. The Copyrights on these works have expired and volunteers have transcribed the text of book into electronic form (.txt or .pdf).

• Devlin, J. (1910), How to Speak and Write Correctly. [ .html ]
• Gilbreth, L. M. (1919), The Psychology of Management: The Function of the Mind in Determining, Teaching and Installing Methods of Least Waste, Macmillan. [ .html ]
• Machiavelli, N. (translated by W. K. Marriott) (1694), The Prince. [ .html ]
• Smith, A., An Inquiry into the Nature and Causes of the Wealth of Nations. [ .html ]
• Sunzi (translated from Chinese by L. Giles) (1910), The Art of War. [ .html ]
• Taylor, F. W. (1911), The Principles of Scientific Management, Harper and Row, New York:NY. [ .html ]

Supplementary "Open Courseware" materials ("Management Text")

The following courses at other Universities are tangentially related to CSUCI BUS 550. In addition, these Universities post materials of interest to motivated learners desiring a deeper understanding of MIS/IT principles. Because these materials are available in a public, consistent, and available-at-no-charge manner, the materials are relatively easy to access and use.

• The Sloan School of Management at MIT offers an undergraduate course entitled "Practical Information Technology Management".
• The Sloan School of Management at MIT offers a graduate course entitled "Research Seminar in IT and Organizations: Economic Perspectives".
• The Sloan School of Management at MIT offers a graduate course entitled "Integrating eSystems and Global Information Systems".
• The Sloan School of Management at MIT offers a graduate course entitled "IT and Business Transformation".
• The Sloan School of Management at MIT offers a graduate course entitled "Technology Strategy".

TED Talks

The 'Technology, Entertainment, and Design' (TED) conference occurs each Spring in Monterey. Throughout the calendar year, the audio and video ("TED Talks") from many of the best presentations are posted online. Each of these presentations is approximately 20 minutes and simply requires the relatively ubiquitous Flash Player from Adobe. The presentations that I have found to be particularly congruent with the learning outcomes of this course are as follows:

• R. Baraniuk (OpenCourseware) [ .html ]
• R. Kurzweil (Technology Future/Man-Machine Intelligence) [ .html ]
• C. Leadbeater (Innovation/Collaborative Creativity) [ .html ]

Supplementary "Open Courseware" materials ("Management Radio")

The following audio files ("audiocasts" or "podcasts") may be useful for summer review or preparation for future management-related education. These materials contain the full audio of each class lecture or presentation suitable for listening on your computer or your favorite portable audio device (e.g., Podcasting).

• "Entreprenurial Thought Leader Series" (Stanford) [ .html ]
• "Graduate School of Business" (Univ. of Chicago) [ .html ]
• "Index of Business School Podcasts" [ .html ]

Supplementary Streaming Videos ("Management TV")

The following streaming videos illuminate upon many of the management principles embodied in this introductory course. Most of the videos on a University campus. Access to these resources requires some type of broadband Internet connection (at home, work, or school). Additionally, most of the resources utilize the basic RealPlayer viewer, while a few use Windows Media Player or Apple's Quicktime. The videos are loosely organized by key Chapter topic and sequence.

• Introduction to Management and Organizations
  • "Managers not MBAs: Debating the Merits of Business Education" (Ricardo Semler, Henry Mintzberg)
• Organizational Culture and Environment
  • "The Future of Work" (Thomas Malone)
• Managing in a Global Environment
  • "The Emergence of China in the Global Economy" (Lester Thurow)
  • "The Outlook for the Global Economy and the Challenges That Must Be Met" (Robert Rubin)
• Social Responsibility and Managerial Ethics
  • "The HP Way Only Sounds Simple" (Vyomesh Joshi)
• Decision-Making
  • (tbd)
• Communication
  • "Telling Stories" (Michael Graves)
• Foundations of Planning
  • (tbd)
• Strategic Management
  • "Amazon.com: Customer Experience Matters" (Jeff Bezdos)
• Organization Structure and Design
  • "Dynamic Workplaces on Demand" (Keith Everett, Ralph Senst)
• Information Technology
  • "'Open Source' Biology: The Role of Law" (Arti Rai)
  • "The Open Source Revolution: How Software Engineering Might Finally Grow Up" (Eric Raymond)
  • "Broadbanding America: What, Why, and How" (Robert Lucky)
• Managing Change and Innovation
  • "Information Ecology Lecture: "Democratizing Innovation"" (Eric von Hippel)
  • "The Creative Commons" (Lawrence Lessig)
  • "The World is Flat" (Thomas Friedman)