CSUN
Business 497a
Capstone: Strategic Management
[updated: Sunday, August 4, 2024]
"The Internet changes everything."
-Bill Gates (1955-)
The purpose of these materials is to provide additional depth in a few key areas within the broad subject of management skills development.
These materials should be accessed and printed by the end of the first week of class. Please bring these articles with you
to class. You may wish to use a "three-hole punch" for each printed articles and place them in a three-ring binder for convenience.
The placement and use of each article with the course is listed in the Course Outline.
Access Instructions
The reference in brackets at the end of each citation is a link to either the public web site from which the article may be accessed or the CSUN Library online database.
For CSUN Library articles, one good search strategy is to:
- Using your computer "Copy" the full article title of the citation below, including the quotes (you are going to "Paste" this later).
- Using your web browser, navigate to the CSUN Library web page.
- Newspapers and magazines are both periodicals. Periodicals are known as journals at the CSUN Library. Select "Journals" in the lower-middle of the screen under "More search options".
- Enter the title of the periodical (e.g., "Wall Street Journal" or "New York Times") as listed in the citation. Press "Enter" or click on the "magnifying glass" on the right.
- For some periodicals, there is more than one variation of the periodical, so you need to select the specific variation that you need.
- For example, for the "Wall Street Journal", select "The Wall Street journal. Online access".
- For example, for the "New York Times", select "New York Times: Late Edition (East Coast). Online access".
- Click on "online access" because you want access to the periodical electronically (i.e., online) not physically (i.e., in the Library).
- For some periodicals, the periodical is available from more than one electronic database, so you need to select the specific electronic database that you need. For some periodicals, the choice doesn't matter: the choices (e.g., for the Wall Street Journal, "ABI/Inform Collection" or "Global Newsstream") lead to the same database and query interface.
- For the Wall Street Journal, choose "ProQuest Global Newsstream (Available since 1984).
- (Note: At this point, if you--the student--are located off-campus, you will need to authenticate yourself because only CSUN indivials can access these databases: simply enter your CSUN ID and password when prompted.)
- Scroll down a bit and find "Search Within This Publication". "Paste" the article title, and click on "Search". Remember to paste everything, including the quotes, because some characters in the article title, such as colon (:) and single-quotes (') are reserved for the system and can cause searching problems.
- (Note: If the search doesn't begin for some reason, just use "Advanced Search", "paste" the article after the "AND", and click on "Search".)
- Review the results from the database search query, and locate the specific article that you need. If the article you need isn't listed, you need to review the search query you used in the prior step (and perhaps repeat the prior step with a slightly different query).
- I recommend selecting the highest-quality print output that is available. Often, this means selecting the "PDF" or "Full Text" format.
- Read the article, and have it ready for class (you could save a .pdf or you could print it also).
Note: Additional CSUN Library databases oriented toward business students are collected in the 'Business + Economics' Subject Databases index.
Peer-Reviewed Materials
In general, the "peer-reviewed" materials are "theory-based" readings. These are significant in rigor and have provided persistent insight, often over decades.
Non-Peer-Reviewed Materials
In general, the "non-peer-reviewed" materials are "practice-based" materials.
These are timely in relevance and tend to be good examples of either best business practices or complex issues that are likely to confront a future manager.
- (no author). (November 2, 2021), "Should Aspiring Entrepreneurs Major in Business?", Wall Street Journal [ CSUN Library (ABI Inform) ]
- Baer, J. (May 18, 2021), "Banking & Finance: Fidelity to Pitch Accounts to Teens", Wall Street Journal [ CSUN Library (ABI Inform) ]
- Baker, M. (June 3, 2021), "You Want to Start a Business? First, Ask Yourself These Questions", Wall Street Journal [ CSUN Library (ABI Inform) ]
- Baker, M. (May 9, 2024), "Questions Potential Business Partners Should Ask Themselves", Wall Street Journal [ CSUN Library (ABI Inform) ]
- Berg, F. (November 3, 2022), "ESG (A Special Report) --- Why ESG Ratings Vary So Widely", Wall Street Journal [ CSUN Library (ABI Inform) ]
- Blunt, K. (December 13, 2022), "PG&E Squeeze Threatens Fire Plan", Wall Street Journal [ CSUN Library (ABI Inform) ]
- Baer, J. (May 18, 2021), "Banking & Finance: Fidelity to Pitch Accounts to Teens", Wall Street Journal [ CSUN Library (ABI Inform) ]
- Bobrow, E. (January 9, 2021), "REVIEW --- Weekend Confidential: James Rogers", Wall Street Journal [ CSUN Library (ABI Inform) ]
- Cameron, D. (June 19, 2019), "Amazon Adds Jets In Bid to Expand Next-Day Delivery", Wall Street Journal [ CSUN Library (ABI Inform) ]
- Clark, D. (March 2, 2020), "Chip Maker Is Retooling Its Culture", New York Times [ CSUN Library (ABI Inform) ]
- Colias, M. (June 4, 2018), "GM Turns to Rebuilt Lending Business", Wall Street Journal [ CSUN Library (ABI Inform) ]
- Colias, M. (March 3, 2022), "Ford Separates Gas-Engine, EV Units in Major Overhaul", Wall Street Journal [ CSUN Library (ABI Inform) ]
- Demos, T. (February 15, 2020), "EXCHANGE --- Heard on the Street: Visa Is Ready To Make Its Ascent", Wall Street Journal [ CSUN Library (ABI Inform) ]
- Douglas, J., and Xie, S.Y. (October 29-30, 2022), "EXCHANGE --- What Comes After 'Made in China'", Wall Street Journal [ CSUN Library (ABI Inform) ]
- Esterl, M. (2014), "Austerity is the New Flavor at Coca-Cola", Wall Street Journal, Dec 24 [ CSUN Library (ABI Inform) ]
- Fitch, A. (December 21, 2020), "Big-Tech Challenge Jolts Chip Industry", Wall Street Journal [ CSUN Library (ABI Inform) ]
- Flint, J. (August 14, 2021), "EXCHANGE --- The New Math of Paying Movie Stars", Wall Street Journal [ CSUN Library (ABI Inform) ]
- Foldy, B. (October 5, 2020), "Electric-Car Firms Take Different Routes on Batteries", Wall Street Journal, [ CSUN Library (ABI Inform) ]
- Forman, L. (May 5, 2021), "Airbnb Has a Host Problem, But Not Because of Vrbo", Wall Street Journal, [ CSUN Library (ABI Inform) ]
- Forman, L. (July 2, 2021), "The Cost of Customer Loyalty", Wall Street Journal, [ CSUN Library (ABI Inform) ]
- Frieden, T. (January 2, 2021), "REVIEW --- Which Countries Have Responded Best to Covid-19?", Wall Street Journal [ CSUN Library (ABI Inform) ]
- Friedman, N. (October 27, 2021), "3-D Printed Houses Are Sprouting Near Austin as Demand for Homes Grows", Wall Street Journal [ CSUN Library (ABI Inform) ]
- Fritz, B. (October 30, 2015), "Prestige, Not Profit, Is Main Draw With Bond Franchise Up for Grabs", Wall Street Journal, [ CSUN Library (ABI Inform) ]
- Gage, D. (May 1, 2018), "The Biggest Crowdfunding Campaigns: Where Are They Now? These entrepreneurs raised millions of dollars. But that didn't guarantee success", Wall Street Journal [ CSUN Library (ABI Inform) ]
- Gasparro, A., and Newman, J. (October 3, 2018), "Six Technologies That Could Shake the Food World", Wall Street Journal [ CSUN Library (ABI Inform) ]
- Greene, J., and Kubota, Y. (January 4, 2019), "Apple's Troubles Extend Beyond China --- Confluence of events raises doubts about iPhone maker's business strategy", Wall Street Journal, [ CSUN Library (ABI Inform) ]
- Greene, J., and Stevens, L. (June 2-3, 2018), "How Amazon Wins", Wall Street Journal, [ CSUN Library (ABI Inform) ]
- Grimaldi, J., and Kendall, B. (September 10, 2019), "The Government v. The Tech Giants --- Antitrust enforcers ask if Google, Facebook, Apple and Amazon use monopoly power to extend their dominance. The companies deny it.", Wall Street Journal [ CSUN Library (ABI Inform) ]
- Gryta, T. (November 10, 2021), "GE Breakup Marks End of an Era", Wall Street Journal [ CSUN Library (ABI Inform) ]
- Haddon, H. (February 27, 2019), "Top U.S. Milk Producer Reviewing Strategic Options", Wall Street Journal [ CSUN Library (ABI Inform) ]
- Haddon, H. (June 1, 2021), "Pizza Chains Deliver an App Split", Wall Street Journal [ CSUN Library (ABI Inform) ]
- Haddon, H., and Rana, P. (February 15, 2022), "DoorDash Raises Fees for McDonald's Slowpokes", Wall Street Journal [ CSUN Library (ABI Inform) ]
- Hammer, B. (May 4-5, 2024), "REVIEW --- 'Follow Your Dreams' and Other Terrible Career Advice", Wall Street Journal [ CSUN Library (ABI Inform) ]
- Heller, J. (February 19, 2022), "EXCHANGE --- Power Struggle: America's Backup Plan", Wall Street Journal [ CSUN Library (ABI Inform) ]
- Herrera, S. (December 26, 2023), "Amazon Adds Cars To Online Offerings", Wall Street Journal [ CSUN Library (ABI Inform) ]
- Herrera, S., and Benoit, D. (January 8, 2021), "Data, Costs Tested JPMorgan, Amazon, Berkshire Venture", Wall Street Journal [ CSUN Library (ABI Inform) ]
- Higgins, T. (March 21, 2023), "Tesla's Cost-Cutting Goal Pressures Rivals", Wall Street Journal, [ CSUN Library (ABI Inform) ]
- Hufford, A. (April 12, 2019), "3M Sticks Together as Rivals Break Up", Wall Street Journal [ CSUN Library (ABI Inform) ]
- Ioannou, L. (August 21, 2023), "ESG (A Special Report) --- Looking for an Alternative to ESG Investing?", Wall Street Journal [ CSUN Library (ABI Inform) ]
- Ip, G. (January 17, 2018), "The Antitrust Case Against America's Technology Behemoths --- Amazon, Google and Facebook are as dominant as Ma Bell once was", Wall Street Journal [ CSUN Library (ABI Inform) ]
- Jargon, J. (June 3, 2015), "Golden Arches--No Longer a Golden Ticket", Wall Street Journal [ CSUN Library (ABI Inform) ]
- Jargon, J., and Benoit, D. (April 6, 2016), "Activist Investing Serves Up a Win --- Shareholder coup at Darden, owner of Olive Garden, sparked a turnaround", Wall Street Journal, [ CSUN Library (ABI Inform) ]
- Jie, Y. (May 23, 2022), "Apple Seeks Shift Away From China", Wall Street Journal, [ CSUN Library (ABI Inform) ]
- Jolly, H. (April 3, 2021), "How Hubert Joly Changed Best Buy Without Everyone Hating Him", Wall Street Journal [ CSUN Library (ABI Inform) ]
- Jurgensen, J. (June 7, 2013), "ARENA --- Music: Kid Rock's Plan to Change The Economics of Touring", Wall Street Journal [ CSUN Library (ABI Inform) ]
- Kapner, S. (2013), "Citi's CEO Is Keeping Score", Wall Street Journal, Mar 4 [ CSUN Library (ABI Inform) ]
- Kapner, S. (March 16, 2019), "EXCHANGE --- Sears: How It Lost the American Shopper", Wall Street Journal [ CSUN Library (ABI Inform) ]
- Kapner, S. (October 27, 2020), "Gap CEO Confronts Years of Decline", Wall Street Journal, [ CSUN Library (ABI Inform) ]
- Kapner, S. (December 30, 2021), "Two Retail Pros Debate Splitting Off E-Commerce", Wall Street Journal, Mar 4 [ CSUN Library (ABI Inform) ]
- Kapner, S. (September 27, 2021), "Designers Sell Clothes First, Make Them Later to Cut Cost", Wall Street Journal [ CSUN Library (ABI Inform) ]
- Kellogg, K., and Valentine, M. (November 9, 2022), "The New Workplace (A Special Report) --- Five Mistakes Bosses Make When Introducing AI -- and How to Fix Them", Wall Street Journal [ CSUN Library (ABI Inform) ]
- King K. (December 21, 2022), "Dollar Retailers Are Adding New Locations", Wall Street Journal [ CSUN Library (ABI Inform) ]
- Lafley, A. J. (December 1, 2022), "A Two-Time CEO's Advice to Disney's Bob Iger", Wall Street Journal [ CSUN Library (ABI Inform) ]
- Landro, L. (2013), "The Talking Cure", Wall Street Journal, Apr 9 [ CSUN Library (ABI Inform) ]
- Levinson, M. (October 24-25, 2020), "REVIEW --- The Megaships That Broke Global Trade", Wall Street Journal, [ CSUN Library (ABI Inform) ]
- Lim, D. (January 7, 2022), "Larry Fink Wants To Save the World", Wall Street Journal, [ CSUN Library (ABI Inform) ]
- Mackintosh, J. (December 2-3, 2023), "EXCHANGE --- Finance -- Streetwise: Why It's So Hard to Copy Charlie Munger's Secret Sauce", Wall Street Journal [ CSUN Library (ABI Inform) ]
- Mann, T. (February 21, 2019), "Amtrak Studies Switch from Long Routes", Wall Street Journal [ CSUN Library (ABI Inform) ]
- Mickle, T., and Tilley, A. (December 30, 2021), "Rivals Tap Cash Piles To Win In Cloud", Wall Street Journal, [ CSUN Library (ABI Inform) ]
- Mims, C. (December 12, 2020), "EXCHANGE --- Keywords: Intel Inside? Not So Much Anymore", Wall Street Journal [ CSUN Library (ABI Inform) ]
- Mims, C. (December 18-19, 2021), "Jack Dorsey and the Unlikely Revolutionaries Who Want to Reboot the Internet", Wall Street Journal [ CSUN Library (ABI Inform) ]
- Moss, T. (October 23, 2021), "EXCHANGE --- Honeywell's Formula For Success in China", Wall Street Journal, [ CSUN Library (ABI Inform) ]
- Niiler, E. (December 13, 2023), "U.S. News: Bitcoin Mining Fuels Concern Over Water Use", Wall Street Journal [ CSUN Library (ABI Inform) ]
- Parasie, N. (May 21, 2018), "C-Suite Strategies (A Special Report) --- Emirates Air Flies Into Uncharted Territory", Wall Street Journal [ CSUN Library (ABI Inform) ]
- Paris, C. (January 22, 2015), "Carnival Sails Toward China Growth", Wall Street Journal [ CSUN Library (ABI Inform) ]
- Purnell, N. (August 14, 2018), "India Aims to Curb U.S. Tech Giants", Wall Street Journal [ CSUN Library (ABI Inform) ]
- Rigdon, J. (April 18, 1991), "Kodak Tries to Prepare for Filmless Era without Inviting Demise of Core Businesss", Wall Street Journal [ local mirror (.pdf) ]
- Roberts, A. (April 8, 2019), "Car Dealers Push Extras Even Harder", Wall Street Journal [ CSUN Library (ABI Inform) ]
- Rogers, C. (September 19, 2017), "Auto Makers in Push for Patents", New York Times [ CSUN Library (ABI Inform) ]
- Rogers, C., and Davis, R. (September 30, 2022), "Business News: Toyota Rejects Moving to All EVs", New York Times [ CSUN Library (ABI Inform) ]
- Rosenbush, S. (February 28, 2022), "Technology (A Special Report) --- What Should We Do About the Big Tech Companies?", Wall Street Journal [ CSUN Library (ABI Inform) ]
- Sandberg, J. (2007), "I'm Not Really Late, I'm Just Indulging in Magical Thinking", Wall Street Journal, Nov 13 [ CSUN Library (ABI Inform) ]
- Satariano, A., and Bubola, E. (September 28, 2020), "How'd Amazon Conquer Italy? Inflatable Pools, Pasta and Wine", New York Times [ CSUN Library (ABI Inform) ]
- Schechner, S. (December 30, 2022), "Business News: Data Centers Help Warm Homes in Europe", Wall Street Journal [ CSUN Library (ABI Inform) ]
- Schlesinger, J. et al. (June 8, 2019), "EXCHANGE --- Hunting For Giants --- For decades, the Washington consensus was to let markets decide how big companies could get. No longer", Wall Street Journal [ CSUN Library (ABI Inform) ]
- Shah, N. (April 9, 2018), "Life & Arts -- Music: The Win-Win Strategy Behind Beyonce Playing Coachella", Wall Street Journal [ CSUN Library (ABI Inform) ]
- Shah, N. (September 17, 2019), "Life & Arts: Madonna's New Tour Strategy", Wall Street Journal [ CSUN Library (ABI Inform) ]
- Shah, N. (October 31-November 1, 2020), "EXCHANGE --- Music Superstars Are Taking Back the Power", Wall Street Journal [ CSUN Library (ABI Inform) ]
- Simon, R. (July 13-14, 2019), "Iconic Boot Maker Works to Bring Production Home", Wall Street Journal [ CSUN Library (ABI Inform) ]
- Simon, R., and C. Barr (January 3, 2015), "Endangered Species: The Young Entrepreneur", Wall Street Journal, [ CSUN Library (ABI Inform) ]
- Sindreu, J. (May 21, 2019), "Ryanair Gambles With Low-Cost Image", Wall Street Journal [ CSUN Library (ABI Inform) ]
- Sindreu, J. (September 3, 2020), "Balance of Power Shifts for Aviation", Wall Street Journal [ CSUN Library (ABI Inform) ]
- Sindreu, J. (January 8, 2022), "EXCHANGE --- Heard on the Street: The Premium- Economy Downgrade", Wall Street Journal [ CSUN Library (ABI Inform) ]
- Sindreu, J. (June 3, 2024), "Boeing Calls Time on the Great American Outsourcing", Wall Street Journal [ CSUN Library (ABI Inform) ]
- Smith, J. (January 11, 2022), "Robot Arms Improve for Sorting Warehouse Goods", Wall Street Journal [ CSUN Library (ABI Inform) ]
- Statman, M. (October 5, 2020), "Investing In Funds & ETFs: A Quarterly Analysis --- A Misunderstood Investment", Wall Street Journal [ CSUN Library (ABI Inform) ]
- Stoll, J. (October 27, 2018), "EXCHANGE --- Strategy -- On Business: Economics Lesson in a Can of Paint", Wall Street Journal [ CSUN Library (ABI Inform) ]
- Stoll, J. (December 4, 2018), "The Year Ahead (A Special Report): On Business --- It's Really Hard to Think Long Term", Wall Street Journal [ CSUN Library (ABI Inform) ]
- Stoll, J. (January 26, 2019), "EXCHANGE --- Strategy -- On Business: Time for Tesla to Study The Apple Playbook", Wall Street Journal [ CSUN Library (ABI Inform) ]
- Stoll, J. (February 9, 2019), "EXCHANGE --- Strategy -- On Business: The Age of the Unhappy Meal --- Restaurant delivery comes at a cost, and it's not just soggy fries", Wall Street Journal [ CSUN Library (ABI Inform) ]
- Taylor, C. (October 2, 2020), "MANSION --- The Ski & Mountain Homes Issue: Not On My Mountain", Wall Street Journal [ CSUN Library (ABI Inform) ]
- Terlep, S. (August 1, 2019), "Diapers Get a Change With Pricey Upgrades", Wall Street Journal [ CSUN Library (ABI Inform) ]
- Terlep, S. (September 26, 2020), "Exchange --- A New CEO Faces a Clorox Wipes Challenge", Wall Street Journal [ CSUN Library (ABI Inform) ]
- Toplensky, R. (October 9, 2020), "Hydrogen Has a Long Way to Go to Be Green", Wall Street Journal [ CSUN Library (ABI Inform) ]
- Tweh, B, and K. Riley. (April 3, 2021), "EXCHANGE --- Tech Frenemies for Life", Wall Street Journal [ CSUN Library (ABI Inform) ]
- Vranica, S. (October 30, 2018), "C-Suite Strategies (A Special Report) --- WW International Looks Beyond Dieting", Wall Street Journal [ CSUN Library (ABI Inform) ]
- Watson, R. T. (August 7, 2021), "EXCHANGE --- The Switzerland Of Streaming", Wall Street Journal [ CSUN Library (ABI Inform) ]
- Wernau, J. (October 12, 2019), "EXCHANGE --- America Is Losing the Chinese Shopper --- China was once eager to spend on U.S. brands", Wall Street Journal [ CSUN Library (ABI Inform) ]
- Wolfe, R. (February 23, 2034), "The Lifespan of New Appliances Shrinks", Wall Street Journal [ CSUN Library (ABI Inform) ]
- Ziobro, P. (January 3, 2020), "To Simplify, Mattel Gets the Red Out", Wall Street Journal [ CSUN Library (ABI Inform) ]
Reference Materials
The "quasi-peer-reviewed" materials are short, "encyclopedic-like" materials.
These are good starting points for initial study and further intellectual pursuit.
Instructor-provided Materials
The materials are brief summaries of topics that are typically not included
in the textbook or other materials. These materials originate with the instructor in some form.