Course Outline/Calendar
CSUN
Business 302
The Gateway Experience
Fall, 2015
13168
Mon/Wed 11:00am - 12:15pm (Mon 8/24 - Mon 12/7, 16 weeks)
JH2206
(traditional format)
Tue, Dec 8, 2015
[updated: Tuesday, December 8, 2015]
"There are five managerial roles; they are to set objectives, organize, motivate and communicate, measure, and develop people."
-Peter Drucker (1909-2005)
Course Outline/Calendar (Summary)
In general, the course will cover the topics and do the activities outlined in the common BUS 302 calendar.
However, the days and times for specific topics and activities will vary depending on a range of factors, including how well the class is doing in specific areas. More
information will be provided in class.
You will run and bring to class, but not turn in, the Myers-Briggs Type Indicator (MBTI) test. You will skip the "case preferences" assignment.
Exercise #1 will be done in written form, not oral form. I score the oral presentations and oral challenges as group performance rather than individual performance. I tend not to given "second chance"
oral presentations. I use some time in class for overall group evaluations and for personal group discussion. As indicated on the syllabus, this class will have a few "pop quizzes" as well.
There is no final exam in this course.
Note: Materials listed as (CSUN only) are restricted to CSUN students, faculty, and staff only. To access these restricted materials, CSUN stakeholders will need to enter their full CSUN email address and their CSUN password.
Course Outline/Calendar (Detail)
The purpose of this web site is to provide information and materials for students enrolled in Wayne Smith's Business 302 course, Class # 13168, for the Fall, 2015 semester.
This course meets Mon/Wed 11:00am - 12:15pm (Mon 8/24 - Mon 12/7, 16 weeks) in JH2206 [ Campus Map, Google Maps, Google Earth ].
The following summary identifies the key terms used in the course outline.
- Topic(s):
- General topic(s) to be discussed
- Coursepack:
- Readings from the coursepack [ .html ]
- HBR:
- Readings from the Harvard Business Review materials
- Supplemental:
- Readings from the supplemental materials (or occasionally, a direct, online resource)
- Due:
- Assignment or report due at the immediate beginning of class
- Activity:
- done individually or in teams (announced and done in-class)
- Lecture:
- presentation and discussion led primarily by the instructor
- (contingency)
- Slack time embedded during the course to cover unforeseen events
The following is the detail of the course in chronological order. Students must complete the readings and assignments before the due date.
Week 1: Mon. Aug 24, 2015
- Lecture: Enrollment Management
- Lecture: Course Introduction
- Lecture: Class Materials
- Supplemental: Spring, 2010 Lab Capacity Utilization Chart [ .pdf ]
Week 1: Wed. Aug 26, 2015
- Activity: Class "Icebreaker" [ .ppt ]
Week 2: Mon. Aug 31, 2015
- Lecture: Team Assignment
- Humanmetrics-Jung Test (Myers-Briggs Typology Indicator)
- Due: MBTI Assessment Test [ .html ]
- MBTI Interpretation [ .ppt ]
- Coursepack: Creating Teams-Exercise #1 (Building Trust) [ .pdf ]
- Coursepack: Creating Teams-Exercise #2 (Rules of Behavior "Contract") [ .pdf ]
- Coursepack: Creating Teams
- Team "Icebreakers" [ .doc ]
- Building Effective Teams [ .ppt ]
- HBR: Katzenbach and Smith
- Lecture: Team Building and prior Teams' Performance
Week 2: Wed. Sep 2, 2015
- Supplemental: Student Success: The Multiple Perspectives of a Business Student [ .ppt ]
- Coursepack: COBAE Options/Majors Presentation [ .html ]
- Lecture: COBAE Options/Majors Presentation
- Requirements for the COBAE Options Oral Presentation [ .pdf ]
- Scoring Rubric [ .xls ] (Wed. Sep 24, 2014)
Week 3: Mon. Sep 7, 2015
Week 3: Wed. Sep 9, 2015
- Lecture: Guest, John Rigney, founder and CEO, [ Level Four, LLC (entertainment business management)]
- Due: Exercise #1 (Building Trust)
- Due: Exercise #2 (Rules of Behavior "Contract")
- Supplemental: Sandberg (Tardiness Contagion)
- Coursepack: Team Process Rules and Preparing for Cases [ .html ]
- Supplemental: Case Preparation Document ("CasePrepDoc") [ .pdf ]
- Supplemental: Case Deliverable Structure Requirements [ .pdf ]
- Supplemental: Case Writing Materials [ .html ]
- Lecture: Case Process (Lifecycle)
Week 4: Mon. Sep 14, 2015
- Coursepack: Academic Honesty [ .html ]
- HBR: Andrews
- Supplemental: TED Talks (Dan Ariely on our buggy moral code) [ .html ]
- Lecture: Ethical Decision-making [ .ppt ]
Week 4: Wed. Sep 16, 2015
- Due: Student Core Values Statement (sign and date) [ .html ]
- Due: Statement on Academic Honesty and Plagiarism (sign and date) [ .doc ]
- Due: Case Preparation Document for Case #1 July at the Multiplex
- Supplemental: Case #1 - July at the Multiplex - Case Text
- Supplemental: Case #1 - Coaching Presentation Slides
- Activity: Coach Case #1 July at the Multiplex
- Supplemental: Strategy (PESTEL)
- Lecture: Strategic Thinking
Week 5: Mon. Sep 21, 2015
Week 5: Wed. Sep 23, 2015
- Due: COBAE Options/Majors Presentation (presentation by all teams)
Week 6: Mon. Sep 28, 2015
- Coursepack: Time Management [ .html ]
- Lecture: Professional Influence [ .ppt ]
- Additional/Optional Activity: Women in Business, Tue., Sep. 29th, 11:00am - 2:00pm, USU Grand Salon (advance registration needed)
- (contingency)
Week 6: Wed. Sep 30, 2015
- Lecture: Legal Analysis for Business Case Study [ .ppt ]
- (contingency)
Week 7: Mon. Oct 5, 2015
- Coursepack: Ethics-"Stakeholders' Summit" (BAZ, Inc.) [ .doc ]
- Activity: Stakeholders' Summit
Week 7: Wed. Oct 7, 2015
- Due: Written (all teams) for Case #1 July at the Multiplex
- Activity: Critical Reasoning (Argument and Logic) for Case #1
- Due: Case Preparation Document for Case #2 Baron Art Mart
- Supplemental: Case #2 - Baron Art Mart - Case Text
- Supplemental: Case #2 - Coaching Presentation Slides
- Supplemental: Case #2 - Baron Data (revised)
- Activity: Coach Case #2 Baron Art Mart
- HBR: Porter (Five Forces)
Week 8: Mon. Oct 12, 2015
- Supplemental: Case Presentation Materials [ .html ]
- Lecture: Presentation Examples (Powerpoint presentations from my prior BUS 302 classes)
Week 8: Wed. Oct 14, 2015
- Supplemental: Dvorak (English)
- Examples of Strong Writing [ .ppt ]
- Examples of Key Writing Errors [ .ppt ]
- Lecture: Continuous Improvement for Writing - Syntax [ .ppt ]
- (contingency)
Week 9: Mon. Oct 19, 2015
- Lecture: Citations and References [ .ppt ]
- (contingency)
Week 9: Wed. Oct 21, 2015
- Due: Written (all non-presentation teams) for Case #2 Baron Art Mart
- Due: Presentation (team: tbd) for Case #2 Baron Art Mart
- Activity: Discussion ("Challenge") Question Template (1 per team per presentation) [ .pdf ]
Week 10: Mon. Oct 26, 2015
- Topic(s): Present Case #2 Baron Art Mart
- Due: Presentation (team: tbd) for Case #2 Baron Art Mart
- Activity: Discussion ("Challenge") Question Template (1 per team per presentation) [ .pdf ]
Week 10: Wed. Oct 28, 2015
- (change team seating locations)
- Due: Case Preparation Document for Case #3 Pine Trees, Inc.
- Supplemental: Case #3 - Pine Trees, Inc. - Case Text
- Supplemental: Case #3 - Coaching Presentation Slides
- Supplemental: Case #3 - Data File
- Activity: Coach Case #3 Pine Trees, Inc.
- Supplemental: Strategy (Economic Benefit and Cost Drivers)
Week 11: Mon. Nov 2, 2015
- Activity: Informal Team Evaluation and Team meetings with Instructor
- (contingency)
Week 11: Wed. Nov 4, 2015
- Due: Case Preparation Document for Case #4 Hotel California
- Supplemental: Case #4 - Hotel California - Case Text
- Supplemental: Case #4 - Coaching Presentation Slides
- Activity: Coach Case #4 Hotel California
- Supplemental: Strategy (Economic Benefit and Cost Drivers)
Week 12: Mon. Nov 9, 2015
- Lecture: Continuous Improvement for Writing - Semantics [ .ppt ]
- Supplemental: Developing and Revising Prose: Managing your Writing Brand [ .pdf ]
- Lecture: Important Business Communication Skills [ .pdf ]
- (contingency)
Week 12: Wed. Nov 11, 2015
- (no class, Veterans' Day)
Week 13: Mon. Nov 16, 2015
- Due: Written (all non-presentation teams) for Case #3 Pine Trees, Inc.
- Due: Presentation (team: tbd) for Case #3 Pine Trees, Inc.
- Activity: Discussion ("Challenge") Question Template (1 per team per presentation) [ .pdf ]
Week 13: Wed. Nov 18, 2015
- Due: Presentation (team: tbd) for Case #3 Pine Trees, Inc.
- Activity: Discussion ("Challenge") Question Template (1 per team per presentation) [ .pdf ]
Week 14: Mon. Nov 23, 2015
- Lecture: Logical Fallacies [ .ppt ]
- Supplemental: Individual Ethics Essay Materials
- Scoring Rubric and Writing Anomalies [ .html ]
- Ethics (Sample Cases) [ .html ]
- (contingency)
Week 14: Wed. Nov 25, 2015
- Due: Written (all non-presentation teams) for Case #4 Hotel California
- Due: Presentation (team: tbd) for Case #4 Hotel California
- Activity: Discussion ("Challenge") Question Template (1 per team per presentation) [ .pdf ]
Week 15: Mon. Nov 30, 2015
- Due: Presentation (team: tbd) for Case #4 Hotel California
- Activity: Discussion ("Challenge") Question Template (1 per team per presentation) [ .pdf ]
Week 15: Wed. Dec 2, 2015
- Activity: In-class Ethics Essay
Week 16: Mon. Dec 7, 2015
- Activity: Formal Team Evaluation
- (contingency)
Finals Week: Wed. Dec 9, 2015
- Note: Special Time - (10:15am - 12:15pm)
- (no final exam)
- Supplemental: Tips for passing the Upper Division Writing Proficiency Exam [ .pdf ]
- Supplemental: "20 Things 20-year-olds Don't Get" (Forbes, 2013) [ .pdf ]
- Supplemental: "What Does It Mean to Be Professional at Work?" (U.S. News and World Report, 2013) [ .pdf ]
- Supplemental: "How to Sell Yourself in an Interview" (Boston Globe, 2008) [ .pdf ]
- Lecture: Materials for Further Study [ .html ]
- Lecture: End of Semester Debrief, Performance Review, Preparation for Future Success [ .ppt ]