Course Outline/Calendar
CSUN
Business 302
The Gateway Experience
Fall, 2014
13008
Mon/Wed 9:30am - 10:45am (Mon 8/25 - Mon 12/8, 16 weeks)
JH2206
(traditional format)
Wed, Nov 5, 2014
[updated: Wednesday, November 5, 2014]
"There are five managerial roles; they are to set objectives, organize, motivate and communicate, measure, and develop people."
-Peter Drucker (1909-2005)
Course Outline/Calendar (Summary)
In general, the course will cover the topics and do the activities outlined in the common BUS 302 calendar.
However, the days and times for specific topics and activities will vary depending on a range of factors, including how well the class is doing in specific areas. More
information will be provided in class.
You will run and bring to class, but not turn in, the Myers-Briggs Type Indicator (MBTI) test. You will skip the "case preferences" assignment.
Exercise #1 will be done in written form, not oral form. I score the oral presentations and oral challenges as group performance rather than individual performance. I tend not to given "second chance"
oral presentations. I use some time in class for overall group evaluations and for personal group discussion. As indicated on the syllabus, this class will have a few "pop quizzes" as well.
There is no final exam in this course.
Note: Materials listed as (CSUN only) are restricted to CSUN students, faculty, and staff only. To access these restricted materials, CSUN stakeholders will need to enter their full CSUN email address and their CSUN password.
Course Outline/Calendar (Detail)
The purpose of this web site is to provide information and materials for students enrolled in Wayne Smith's Business 302 course, Class # 13008, for the Fall, 2014 semester.
This course meets Mon/Wed 9:30am - 10:45am (Mon 8/25 - Mon 12/8, 16 weeks) in JH2206 [ Campus Map, Google Maps, Google Earth ].
The following summary identifies the key terms used in the course outline.
- Topic(s):
- General topic(s) to be discussed
- Coursepack:
- Readings from the coursepack [ .html ]
- HBR:
- Readings from the Harvard Business Review materials
- Supplemental:
- Readings from the supplemental materials (or occasionally, a direct, online resource)
- Due:
- Assignment or report due at the immediate beginning of class
- Activity:
- done individually or in teams (announced and done in-class)
- Lecture:
- presentation and discussion led primarily by the instructor
- (contingency)
- Slack time embedded during the course to cover unforeseen events
The following is the detail of the course in chronological order. Students must complete the readings and assignments before the due date.
Week 1: Mon. Aug 25, 2014
- Lecture: Enrollment Management
- Lecture: Course Introduction
- Lecture: Class Materials
- Supplemental: Spring, 2010 Lab Capacity Utilization Chart [ .pdf ]
Week 1: Wed. Aug 27, 2014
- Activity: Class "Icebreaker" [ .ppt ]
Week 2: Mon. Sep 1, 2014 (Labor Day)
Week 2: Wed. Sep 3, 2014
- Lecture: Team Assignment
- Due: Humanmetrics-Jung Test (Myers-Briggs Typology Indicator) [ .html ]
- Coursepack: Creating Teams-Exercise #1 (Building Trust) [ .doc ]
- Coursepack: Creating Teams-Exercise #2 (Rules of Behavior "Contract") [ .doc ]
- HBR: Katzenbach and Smith
- Coursepack: Creating Teams [ .html ]
- Lecture: Team Building and prior Teams' Performance
Week 3: Mon. Sep 8, 2014
- Supplemental: Student Success: The Multiple Perspectives of a Business Student [ .ppt ]
- Coursepack: COBAE Options/Majors Presentation [ .html ]
- Lecture: COBAE Options/Majors Presentation
- Requirements for the COBAE Options Oral Presentation [ .pdf ]
- Scoring Rubric [ .xls ] (Wed. Sep 24, 2014)
Week 3: Wed. Sep 10, 2014
- Due: Exercise #1 (Building Trust) (written only, no oral presentation)
- Due: Exercise #2 (Rules of Behavior "Contract")
- Supplemental: Sandberg
- Coursepack: Team Process Rules and Preparing for Cases [ .html ]
- Supplemental: Case Preparation Document ("CasePrepDoc") [ .pdf ]
- Supplemental: Case Deliverable Structure Requirements [ .pdf ]
- Supplemental: Case Writing Materials [ .html ]
- Lecture: Case Process (Lifecycle)
Week 4: Mon. Sep 15, 2014
- Coursepack: Academic Honesty [ .html ]
- HBR: Andrews
- Supplemental: TED Talks (Dan Ariely on our buggy moral code) [ .html ]
- Lecture: Ethical Decision-making [ .ppt ]
Week 4: Wed. Sep 17, 2014
- Lecture: Guest, Paul Jennings ('85, Marketing), CEO, CorpPCS, [ Company bio ], [ CSUN article ]
- Due: Student Core Values Statement (sign and date) [ .html ]
- Due: Statement on Academic Honesty and Plagiarism (sign and date) [ .doc ]
- Due: Case Preparation Document for Case #1 July at the Multiplex
- Supplemental: Case #1 - July at the Multiplex - Case Text
- Supplemental: Case #1 - Coaching Presentation Slides
- Activity: Coach Case #1 July at the Multiplex
- HBR: Porter (Five Forces)
- Lecture: Strategic Thinking
Week 5: Mon. Sep 22, 2014
Week 5: Wed. Sep 24, 2014
- Due: COBAE Options/Majors Presentation (presentation by all teams)
Week 6: Mon. Sep 29, 2014
- Coursepack: Time Management [ .html ]
- Lecture: Professional Influence [ .ppt ]
Week 6: Wed. Oct 1, 2014
- Lecture: Legal Analysis for Business Case Study [ .ppt ]
Week 7: Mon. Oct 6, 2014
- Coursepack: Ethics-"Stakeholders' Summit" (BAZ, Inc.) [ .doc ]
- Activity: Stakeholders' Summit
Week 7: Wed. Oct 8, 2014
- Due: Written (all teams) for Case #1 July at the Multiplex
- Activity: Critical Reasoning (Argument and Logic) for Case #1
- Due: Case Preparation Document for Case #2 Baron Art Mart
- Supplemental: Case #2 - Baron Art Mart - Case Text
- Supplemental: Case #2 - Coaching Presentation Slides
- Supplemental: Case #2 - Baron Data
- Activity: Coach Case #2 Baron Art Mart
- Supplemental: Strategy (Economic Benefit and Cost Drivers)
Week 8: Mon. Oct 13, 2014
- Supplemental: Case Presentation Materials [ .html ]
- Lecture: Presentation Examples (Powerpoint presentations from my prior BUS 302 classes)
Week 8: Wed. Oct 15, 2014
- Supplemental: Dvorak (English)
- Lecture: Continuous Improvement for Writing - Syntax [ .ppt ]
- Activity: Informal Team Evaluation and Team meetings with Instructor
Week 9: Mon. Oct 20, 2014
- Lecture: Citations and References [ .ppt ]
- (contingency)
Week 9: Wed. Oct 22, 2014
- Due: Written (all non-presentation teams) for Case #2 Baron Art Mart
- Due: Presentation (team: tbd) for Case #2 Baron Art Mart
- Activity: Discussion ("Challenge") Question Template (1 per team per presentation) [ .pdf ]
Week 10: Mon. Oct 27, 2014
- Topic(s): Present Case #2 Baron Art Mart
- Due: Presentation (team: tbd) for Case #2 Baron Art Mart
- Activity: Discussion ("Challenge") Question Template (1 per team per presentation) [ .pdf ]
Week 10: Wed. Oct 29, 2014
- Due: Case Preparation Document for Case #3 International Investments
- Supplemental: Case #3 - International Investments - Case Text
- Supplemental: Case #3 - Coaching Presentation Slides
- Supplemental: Case #3 - Data File (revised)
- Activity: Coach Case #3 International Investments
- Supplemental: Porter's Generic Strategies (Wikipedia) [ .html ]
Week 11: Mon. Nov 3, 2014
Week 11: Wed. Nov 5, 2014
- (change team seating locations)
- Due: Case Preparation Document for Case #4 Hotel California
- Supplemental: Case #4 - Hotel California - Case Text
- Supplemental: Case #4 - Coaching Presentation Slides
- Activity: Coach Case #4 Hotel California
- Supplemental: Strategy (PESTEL)
Week 12: Mon. Nov 10, 2014
- Lecture: Continuous Improvement for Writing - Semantics [ .ppt ]
- Lecture: Important Business Communication Skills [ .pdf ]
Week 12: Wed. Nov 12, 2014
- Due: Written (all non-presentation teams) for Case #3 International Investments
- Due: Presentation (team: tbd) for Case #3 International Investments
- Activity: Discussion ("Challenge") Question Template (1 per team per presentation) [ .pdf ]
Week 13: Mon. Nov 17, 2014
- Due: Presentation (team: tbd) for Case #3 International Investments
- Activity: Discussion ("Challenge") Question Template (1 per team per presentation) [ .pdf ]
Week 13: Wed. Nov 19, 2014
- Supplemental: Individual Ethics Essay Materials
- Scoring Rubric and Writing Anomalies [ .html ]
- Ethics (Sample Cases) [ .html ]
- Lecture: Logical Fallacies [ .ppt ]
- (contingency)
Week 14: Mon. Nov 24, 2014
- Due: Written (all non-presentation teams) for Case #4 Hotel California
- Due: Presentation (team: tbd) for Case #4 Hotel California
- Activity: Discussion ("Challenge") Question Template (1 per team per presentation) [ .pdf ]
Week 14: Wed. Nov 26, 2014
- Activity: In-class Ethics Essay
Week 15: Mon. Dec 1, 2014
- Due: Presentation (team: tbd) for Case #4 Hotel California
- Activity: Discussion ("Challenge") Question Template (1 per team per presentation) [ .pdf ]
Week 15: Wed. Dec 3, 2014
- Activity: Formal Team Evaluation
- Supplemental: Tips for passing the Upper Division Writing Proficiency Exam [ .pdf ]
- Supplemental: "20 Things 20-year-olds Don't Get" (Forbes) [ .pdf ]
- Lecture: Materials for Further Study [ .html ]
- (contingency)
Week 16: Mon. Dec 8, 2014
- Lecture: End of Semester Debrief, Performance Review, Preparation for Future Success [ .ppt ]
Finals Week: Mon. Dec 15, 2014
- (no class, no final exam)