CSUCI
Business 550
The Contemporary Firm

Wayne Smith   [ wayne.smith@csun.edu ]

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The text on this web page is licensed under a Creative Commons License.

[updated: Wednesday, September 1, 2010]


"Customers want goods that will benefit them. After-sales service is more important than before-sales service. It is through such service that one gets permanent customers."
-Konosuke Matsushita (1894-1989)

Contents

Preface

The purpose of this web site is to provide links to supplementary materials ("materials for further study") that may be of some interest to students after the completion of the BUS 550 course.

Recommended Reading (CSUCI Library)

The following is a list of ten books available in the CSUCI Library that I believe every student of Management Information Systems should read before they graduate. These books may be excellent Summer reading in particular.

In addition, many other authors have made important contributions to the management field. Books by any of the following authors would be of very high quality and would make for a deeper exploration of the topics discussed in this course.

Recommended Viewing (CSUN Media Library)

The following is a list of ten videos available in the CSUN Media Library that I believe every student of Management should view before they graduate. These videos are excellent supplementary materials.

Recommended Reading (full-text, online)

The following is a list of ten books available online for free (as in "speech") from Project Gutenberg. The Copyrights on these works have expired and volunteers have transcribed the text of book into electronic form (.txt or .pdf).

Supplementary "Open Courseware" materials ("Management Text")

The following courses at other Universities are tangentially related to CSUCI BUS 550. In addition, these Universities post materials of interest to motivated learners desiring a deeper understanding of MIS/IT principles. Because these materials are available in a public, consistent, and available-at-no-charge manner, the materials are relatively easy to access and use.

TED Talks

The 'Technology, Entertainment, and Design' (TED) conference occurs each Spring in Monterey. Throughout the calendar year, the audio and video ("TED Talks") from many of the best presentations are posted online. Each of these presentations is approximately 20 minutes and simply requires the relatively ubiquitous Flash Player from Adobe. The presentations that I have found to be particularly congruent with the learning outcomes of this course are as follows:

Supplementary "Open Courseware" materials ("Management Radio")

The following audio files ("audiocasts" or "podcasts") may be useful for summer review or preparation for future management-related education. These materials contain the full audio of each class lecture or presentation suitable for listening on your computer or your favorite portable audio device (e.g., Podcasting).

Supplementary Streaming Videos ("Management TV")

The following streaming videos illuminate upon many of the management principles embodied in this introductory course. Most of the videos on a University campus. Access to these resources requires some type of broadband Internet connection (at home, work, or school). Additionally, most of the resources utilize the basic RealPlayer viewer, while a few use Windows Media Player or Apple's Quicktime. The videos are loosely organized by key Chapter topic and sequence.




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