Course Outline/Calendar
CSUN
Business 302
The Gateway Experience
Summer, 2018
10442
Mon/Tue/Thu 2:00pm - 4:15pm (Thu 7/12 - Tue 8/21, 6 weeks, Summer Session III)
BB2206
(traditional format)
Wed, Apr 11, 2018
[updated: Wednesday, April 11, 2018]
"There are five managerial roles; they are to set objectives, organize, motivate and communicate, measure, and develop people."
-Peter Drucker (1909-2005)
Course Outline/Calendar (Summary)
In general, the course will cover the topics and do the activities outlined in the common BUS 302 calendar.
However, the days and times for specific topics and activities will vary depending on a range of factors, including how well the class is doing in specific areas. More
information will be provided in class.
You will run and bring to class, but not turn in, the Myers-Briggs Type Indicator (MBTI) test. You will skip the "case preferences" assignment.
Exercise #1 will be done in written form, not oral form. I score the oral presentations and oral challenges as group performance rather than individual performance. I tend not to give "second chance"
oral presentations. I use some time in class for overall group evaluations and for personal group discussion. As indicated on the syllabus, this class will have a few "pop quizzes" as well.
There is no final exam in this course.
Note: Materials listed as (CSUN only) are restricted to CSUN students, faculty, and staff only. To access these restricted materials, CSUN stakeholders will need to enter their full CSUN email address and their CSUN password. There is a small chance this type of authentication may not work for some smartphones or tablets; in that case, simply use a laptop or desktop computer.
Course Outline/Calendar (Detail)
The purpose of this web site is to provide information and materials for students enrolled in Wayne Smith's Business 302 course, Class # 10442, for the Summer, 2018 semester.
This course meets Mon/Tue/Thu 2:00pm - 4:15pm (Thu 7/12 - Tue 8/21, 6 weeks, Summer Session III) in BB2206 [ Campus Map, Google Maps, Google Earth ].
The following summary identifies the key terms used in the course outline.
- Topic(s):
- General topic(s) to be discussed
- Coursepack:
- Readings from the coursepack [ .html ]
- Library:
- Readings from the library materials (or occasionally, a direct, online resource)
- HBR:
- Readings from the Harvard Business Review materials (use your full CSUN email address and password)
- Supplemental:
- Miscellaneous Readings
- Due:
- Assignment or report due at the immediate beginning of class
- Activity:
- done individually or in teams (announced and done in-class)
- Lecture:
- presentation and discussion led primarily by the instructor
- Video Clip(s):
- Video Clip(s) shown in class, typically from a movie or TV show
- (contingency)
- Slack time embedded during the course to cover unforeseen events
The following is the detail of the course in chronological order. Students must complete the readings and assignments before the due date.
Week 1: Thu. Jul 12, 2018
- Lecture: Enrollment Management
- Lecture: Course Introduction
- Lecture: Class Materials
- Supplemental: NACE 2017 Report on Employability Skills [ .html ]
- Activity: Class "Icebreaker" [ .ppt ]
Week 2: Mon. Jul 16, 2018
- (please place non-needed items in the back shelves or "cubbyholes")
- Activity: Team Assignment
- Library: Woo (Teams)
- Lecture: Team Building and prior Teams' Performance
- Coursepack: Creating Teams-Exercise #1 (Building Trust) [ .pdf ]
- Coursepack: Creating Teams-Exercise #2 (Rules of Behavior "Contract") [ .pdf ]
- Coursepack: Creating Teams
- Team "Icebreakers" [ .doc ]
- Building Effective Teams [ .ppt ]
- Humanmetrics-Jung Test (Myers-Briggs Typology Indicator)
- Due: MBTI Assessment Test [ .html ]
- MBTI Interpretation [ .ppt ]
- Supplemental: Student Success: The Multiple Perspectives of a Business Student [ .ppt ]
- Supplemental: The Persistent Value and Relevance of LDC Topics [ .pdf ]
- Coursepack: COBAE Options/Majors Presentation [ .html ]
- Lecture: COBAE Options/Majors Presentation
- Requirements for the COBAE Options Oral Presentation [ .pdf ]
- Scoring Rubric [ .xls ] (Wed. Sep 24, 2014)
Week 2: Tue. Jul 17, 2018
- Library: Sandberg (Tardiness Contagion)
- Coursepack: Team Process Rules and Preparing for Cases [ .html ]
- Supplemental: Case Preparation Document ("CasePrepDoc") [ .pdf ]
- Supplemental: Case Deliverable Structure Requirements [ .pdf ]
- Supplemental: Additional Case Writing Materials [ .html ]
- Lecture: Case Process (Lifecycle)
- Coursepack: Academic Honesty [ .html ]
- HBR: Andrews
- Supplemental: TED Talks (Dan Ariely on our buggy moral code) [ .html ]
- Lecture: Ethical Decision-making [ .ppt ]
- (contingency)
Week 2: Thu. Jul 19, 2018
- Due: Exercise #1 (Building Trust)
- Due: Exercise #2 (Rules of Behavior "Contract")
- Due: Student Core Values Statement (sign and date) [ .html ]
- Due: Statement on Academic Honesty and Plagiarism (sign and date) [ .doc ]
- Due: Case Preparation Document for Case #1 June at the Multiplex
- Supplemental: Case #1 - June at the Multiplex - Case Text
- Supplemental: Case #1 - Coaching Presentation Slides
- Supplemental: Case #1 - Data File
- Activity: Coach Case #1 June at the Multiplex
- Supplemental: Strategy (PESTEL) [ Analysis overview, Examples ]
Week 3: Mon. Jul 23, 2018
- Library: Silverman (Careers)
- Lecture: Guest, Mr. Craig Oka (Director, DNCOBAE Career Education and Professional Development Office)
- office: BB2234, phone: 818-677-4697
- Lecture Presentation [ .pptx ]
- Industry Night Flyer [ .pdf ]
- Nazarian College Career Education and Professional Development ('Handshake' Registration/Log-in) [ .html ]
- Joining the 'Passport' program [ .html ]
- Coursepack: Ethics-"Stakeholders' Summit" (BAZ, Inc.) [ .doc ]
- Activity: Stakeholders' Summit
- Coursepack: Time Management [ .html ]
- Lecture: Professional Influence [ .ppt ]
Week 3: Tue. Jul 24, 2018
- Lecture: Legal Analysis for Business Case Study [ .ppt ]
- Lecture: Citations and References [ .ppt ]
Week 3: Thu. Jul 26, 2018
- Due: COBAE Options/Majors Presentation (presentation by all teams)
- Supplemental: Examples of Strong Writing: Sentences [ .ppt ], Paragraphs [ .ppt ], Arguments [ .ppt ], and Style [ .ppt ]
- Supplemental: Examples of Areas for Improvement: Language Use and Grammar [ .ppt ]
- (contingency)
Week 4: Mon. Jul 30, 2018
- Due: Written (all teams) for Case #1 June at the Multiplex
- Activity: Critical Reasoning (Argument and Logic) for Case #1
- Supplemental: Requirements for Oral Presentations [ .pdf ] (Fri. Sep 28, 2012)
- Supplemental: Formatting Requirements for Presentation Deliverables [ .pdf ] (Wed. Sep 1, 2010)
- Supplemental: Additional Case Presenting Materials [ .html ]
- Lecture: Presentation Examples (Powerpoint presentations from my prior BUS 302 classes)
Week 4: Tue. Jul 31, 2018
- Due: Case Preparation Document for Case #2 Baron Art Mart
- Supplemental: Case #2 - Baron Art Mart - Case Text
- Supplemental: Case #2 - Coaching Presentation Slides
- Supplemental: Case #2 - Data File
- Activity: Coach Case #2 Baron Art Mart
- HBR: Porter (Five Forces)
Week 4: Thu. Aug 2, 2018
- Activity: Informal Team Evaluation and Team meetings with the Instructor [ .ppt ]
- Activity: Personal Reflection #1
- Lecture: Presenter Team's Responsibilities
- Lecture: Public Speaking Tips (pp. 12-5 to 12-10) [ .pdf ]
- Lecture: Audience Teams' Responsibilities [ .html ]
- (contingency)
Week 5: Mon. Aug 6, 2018
- Due: Written (all non-presentation teams) for Case #2 Baron Art Mart
- Due: Presentation (team: tbd) for Case #2 Baron Art Mart
- Activity: Discussion ("Challenge") Question Template (1 per team per presentation) [ .pdf ]
- Due: Presentation (team: tbd) for Case #2 Baron Art Mart
- Activity: Discussion ("Challenge") Question Template (1 per team per presentation) [ .pdf ]
Week 5: Tue. Aug 7, 2018
- Due: Case Preparation Document for Case #3 Pine Trees, Inc.
- Supplemental: Case #3 - Pine Trees, Inc. - Case Text
- Supplemental: Case #3 - Coaching Presentation Slides
- Supplemental: Case #3 - Data File
- Activity: Coach Case #3 Pine Trees, Inc.
- Supplemental: Strategy (Economic Drivers) [ .pdf ] (Fri. Oct 20, 2023)
Week 5: Thu. Aug 9, 2018
- Lecture: Use of Secondary Sources
- Lecture: Continuous Improvement for Writing - Semantics [ .ppt ]
- Supplemental: Developing and Revising Prose: Managing your Writing Brand [ .pdf ]
- (contingency)
Week 6: Mon. Aug 13, 2018
- Due: Written (all non-presentation teams) for Case #3 Pine Trees, Inc.
- Due: Presentation (team: tbd) for Case #3 Pine Trees, Inc.
- Activity: Discussion ("Challenge") Question Template (1 per team per presentation) [ .pdf ]
- Due: Presentation (team: tbd) for Case #3 Pine Trees, Inc.
- Activity: Discussion ("Challenge") Question Template (1 per team per presentation) [ .pdf ]
Week 6: Tue. Aug 14, 2018
- Due: Case Preparation Document for Case #4 Hotel California
- Supplemental: Case #4 - Hotel California - Case Text
- Supplemental: Case #4 - Coaching Presentation Slides
- Activity: Coach Case #4 Hotel California
- Supplemental: Strategy (Economic Drivers) [ .pdf ] (Fri. Oct 20, 2023)
- Supplemental: Individual Ethics Essay Materials
- Ethics Essay Scoring Rubric [ .pdf ] (Tue. Jan 18, 2022)
- Ethics (Sample Cases) [ .html ]
- Ethics Essay Writing Errors (CSUN only) [ .xls ]
- (contingency)
Week 6: Thu. Aug 16, 2018
- Activity: In-class Ethics Essay
- Activity: Formal Team Evaluation
- Activity: Personal Reflection #2
- Lecture: Important Business Communication Skills [ .pdf ]
- Lecture: Logical Fallacies [ .ppt ]
Week 7: Mon. Aug 20, 2018
- Due: Written (all non-presentation teams) for Case #4 Hotel California
- Due: Presentation (team: tbd) for Case #4 Hotel California
- Activity: Discussion ("Challenge") Question Template (1 per team per presentation) [ .pdf ]
- Due: Presentation (team: tbd) for Case #4 Hotel California
- Activity: Discussion ("Challenge") Question Template (1 per team per presentation) [ .pdf ]
Week 7: Tue. Aug 21, 2018
- Note: This day and time needs to be verified by each student individually in SOLAR after the beginning of the semester (especially to make sure there are no conflicts).
- (no final exam)
- Supplemental: Tips for passing the Upper Division Writing Proficiency Exam [ .pdf ]
- Supplemental: "20 Things 20-year-olds Don't Get" (Forbes, 2013) [ .pdf ]
- Supplemental: "What Does It Mean to Be Professional at Work?" (U.S. News and World Report, 2013) [ .pdf ]
- Supplemental: "How to Sell Yourself in an Interview" (Boston Globe, 2008) [ .pdf ]
- Library: Davidson
- Lecture: End of Semester Debrief, Performance Review, Preparation for Future Success [ .ppt ]