"Customers want goods that will benefit them. After-sales service is more important than before-sales service. It is through such service that one gets permanent customers."
-Konosuke Matsushita (1894-1989)

Contents

• Preface
• Recommended Reading (CSUN Library)
• Recommended Viewing (CSUN Media Library)
• Recommended Reading (full-text, online)
• Recommended Reading (Wikibooks, online)
• Supplementary "Open Courseware" materials ("Management Text")
• Supplementary "Open Courseware" materials ("Management Radio")
• Supplementary Streaming Videos ("Management TV")

Preface

The purpose of this web site is to provide links to supplementary materials ("materials for further study) that may be of some interest to students after the completion of the MGT 360 course.

Recommended Reading (CSUN Library)

The following is a list of ten books available in the CSUN Library that I believe every student of Management should read before they graduate. These books may be excellent Summer reading in particular.

• Barnard, C. (1938), The Functions of the Executive, Harvard University Press, Cambridge:MA. [ .html ]
• Brown, J. S., and Duguid, P. (2000), The Social Life of Information, Harvard Business School Press, Boston:MA. [ .html ]
• Drucker, P. (1968), The Effective Executive, Harper and Row, New York:NY. [ .html ]
• Drucker, P. (1954), The Practice of Management, Harper and Row, New York:NY. [ .html ]
• Goleman, D. (1997), Emotional Intelligence, Bantam Books, New York:NY. [ .html ]
• Handy, C. (1976), Understanding Organizations, Penguin Books, Baltimore:MD. [ .html ]
• Kouzes, J., and Posner, B. (2002), The Leadership Challenge (3rd ed.), Jossey-Bass, San Francisco:CA. [ .html ]
• Ohmae, K. (1982), The Art of Japanese Business, McGraw-Hill, New York:NY. [ .html ]
• Porter, M. (1980), Competitive Strategy: Techniques for Analyzing Industries and Competitors, Free Press, New York:NY. [ .html ]
• Strunk, W, and White, E. B. (1999), The Elements of Style (4th ed.), Allen and Bacon, Boston:MA. [ .html ]

In addition, many other authors have made important contributions to the management field. Books by any of the following authors would be of very high quality and would make for a deeper exploration of the topics discussed in this course.

• Argryis, C. (Organizational Behavior)
• Bennis, W. (Leadership)
• Mintzberg, H. (Organizations)
• Simon, H. (Organizations)
• Weick, K. (Organizations)

Recommended Viewing (CSUN Media Library)

The following is a list of ten videos available in the CSUN Media Library that I believe every student of Management should view before they graduate. These videos are excellent supplementary materials.

• Apsell, P., and Ritsko, A. (2000), The Trillion Dollar Bet, WGBH Educational Foundation, Boston:MA. [ .html ]
• Bass, H., and Bass, S. (1994), Working together: Saturn and the UAW, Merrimack Films, Hohokus:NJ [ .html ]
• Beaty, S. (1993), Taking the lead: the management revolution, INTELECOM, Pasadena:CA. [ .html (7 parts) ]
• Csikszentmihalyi, M. (2003), Flow, Drucker Graduate School of Management, Claremont:CA. [ .html ]
• Dawson-Pick, D. (1997), W. Edward Deming: prophet unheard, Films for the Humanities, Princeton:NJ. [ .html ]
• Fine, H., and Fine, P. (2000), Cisco's John Chambers: The Best Boss in America, ABC News, Princeton:NJ [ .html ]
• Jones, J. (1997), Coaching the Team (Warren Bennis), Films for the Humanities, Princeton:NJ. [ .html (2 parts) ]
• Knights, R., and Langton, S. (1996), The Unorganized Manager, Coastal Training Technologies Corp, Chicago:IL. [ .html (3 parts) ]
• McCarthy, B. (1988), Bill Moyers Interview with Peter Drucker, Films for the Humanities, Princeton:NJ. [ .html ]
• Porter, J. (2000), Quest for Excellence, The Institute, Gaithersburg, MD. [ .html ]

Recommended Reading (full-text, online)

The following is a list of ten books available online for free (as in "speech") from Project Gutenberg. The Copyrights on these works have expired and volunteers have transcribed the text of book into electronic form (.txt or .pdf).

• Carroll, L. (1931), Alice's Adventures in Wonderland. [ .html | audio ]
• Devlin, J. (1910), How to Speak and Write Correctly. [ .html ]
• Gilbreth, L. M. (1919), The Psychology of Management: The Function of the Mind in Determining, Teaching and Installing Methods of Least Waste, Macmillan. [ .html ]
• Machiavelli, N. (translated by W. K. Marriott) (1694), The Prince. [ .html ]
• Sunzi (translated from Chinese by L. Giles) (1910), The Art of War. [ .html ]
• Taylor, F. W. (1911), The Principles of Scientific Management, Harper and Row, New York:NY. [ .html ]

Recommended Reading (Wikibooks, online)

The following is a list of books in a pdf format that are pieced together from various Wiki pages. These are referred to as "WikiBooks". The following complete books are tangentially related to this course.

• Communication Theory [ .html ]
• Introduction to Sociology [ .pdf ]

Supplementary "Open Courseware" materials ("Management Text")

The following courses at other Universities are tangentially related to CSUN MGT360. In addition, these Universities post materials of interest to motivated learners desiring a deeper understanding of managerial principles. Because these materials are available in a public, consistent, and available-at-no-charge manner, the materials are relatively easy to access and use.

• The Sloan School of Management at MIT offers a course entitled "Management Communication for Undergraduates". See especially the "Lecture Notes".
• The Sloan School of Management at MIT offers a course entitled "Applied Statistics". See especially Lectures 1, 2, and 3 on data exploration, and Lectures 12, 13, and 14 on linear regression in the "Lecture Notes".

Supplementary "Open Courseware" materials ("Management Radio")

The following audio files ("podcasts") may be useful for summer review or preparation for future management-related education. These materials contain the full audio of each class lecture or presentation suitable for listening on your computer or your favorite portable audio device (e.g., Podcasting).

• "Entreprenurial Thought Leader Series" (Stanford) [ .html ]
• "Graduate School of Business" (Univ. of Chicago) [ .html ]
• "Index of Business School Podcasts" [ .html ]

Supplementary Streaming Videos ("Management TV")

The following streaming videos illuminate upon many of the management principles embodied in this introductory course. Most of the videos on a University campus. Access to these resources requires some type of broadband Internet connection (at home, work, or school). Additionally, most of the resources utilize the basic RealPlayer viewer, while a few use Windows Media Player or Apple's Quicktime. The videos are loosely organized by key Chapter topic and sequence.

• Introduction to Management and Organizations
  • "Managers not MBAs: Debating the Merits of Business Education" (Ricardo Semler, Henry Mintzberg)
• Organizational Culture and Environment
  • "The Future of Work" (Thomas Malone)
• Foundations of Behavior
  • "A Conversation With Jack Welch" (Jack Welch)
  • "Your Job As Spirital Work" (Aminifu Harvey, Mary Patsel)
• Understanding Groups and Teams
  • "Team Process Leadership" (James Seferis, Peter Koestenbaum, Bradley R. Holt)
• Managing in a Global Environment
  • "The Emergence of China in the Global Economy" (Lester Thurow)
  • "The Outlook for the Global Economy and the Challenges That Must Be Met" (Robert Rubin)
• Social Responsibility and Managerial Ethics
  • "The HP Way Only Sounds Simple" (Vyomesh Joshi)
  • "The Making of Environmental Law" (Richard Lazarus)
  • "When Do Green Values Pay Off For Big Business?" (Jared Diamond)
  • "Business Ethics Symposium" (several)
• Decision-Making
  • (tbd)
• Motivating Employees
  • "The Space Effort" (John Kennedy)
• Leadership
  • "The Making of Environmental Law" (Richard Lazarus)
• Communication
  • "Telling Stories" (Michael Graves)
  • "Words and Rules: The Ingredients of Language" (Steven Pinker)
• Foundations of Planning
  • (tbd)
• Strategic Management
  • "Hispanic American Entrepreneurs" (Jesus Sanchez, Ted Rodriguez)
  • "Amazon.com: Customer Experience Matters" (Jeff Bezdos)
• Organization Structure and Design
  • "Dynamic Workplaces on Demand" (Keith Everett, Ralph Senst)
• Information Technology
  • "'Open Source' Biology: The Role of Law" (Arti Rai)
  • "The Open Source Revolution: How Software Engineering Might Finally Grow Up" (Eric Raymond)
  • "Broadbanding America: What, Why, and How" (Robert Lucky)
• Human Resource Management
  • "Building a Community on Trust" (David Baltimore)
  • "Diversity in the Workplace" (Ted Childs)
• Managing Change and Innovation
  • "Information Ecology Lecture: "Democratizing Innovation"" (Eric von Hippel)
  • "Understanding Customers: Shaping Our Future Through Understanding Social Change" (Mary Ann Ellison)
  • "The Creative Commons" (Lawrence Lessig)
  • "The World is Flat" (Thomas Friedman)
• Foundations of Control
  • "The Future of Corporate Governance" (William F. Pounds, Adam Emmerich)